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Hasselblad H4D-31 Medium-Format Digital Camera

Hasselblad's entry-level medium-format camera targets high-end DSLR shooters.

|  Hasselblad H4D-31 in Digital SLRs
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Hasselblad H4D-31 Medium-Format Digital Camera

Hasselblad’s landmark launch of an entry-level medium format camera system that competes directly on price with high-end 35mm DSLRs is paying off.

Launched earlier this year at £8,995 (ex VAT) the new H4D-31, complete with body, 31 megapixel back and an 80mm lens, ships with all the functionality of the Hasselblad H4 range.

Chris Russell-Fish, UK MD and global sales and marketing director said: "We are delighted with the first few months of trading with this new model. The H4D-31 has been made available at an extremely aggressive price point. We are looking to attract those 35 mm DSLR users who aspire to highest quality medium format imagery with all the advantages and benefits of Hasselblad, but possibly couldn’t afford it. Until now. We believe professionals and semi-pros alike will see a highly compelling argument for making the switch. The new medium format, entry-level H4D-31 features and price tag will afford people a very different perception about Hasselblad products in today’s world."

He added: "This new model comes with all the H4 range functionality, including our pioneering True Focus technology and world-beating Phocus software. This is the camera that opens up our market space. Additionally Hasselblad V system camera users have an option to move completely to an integrated camera, enabling the use of their ‘V’ lenses. – rather than investing in a digital back."

Hasselblad says the H4D-31 offers 'an unsurpassed level of image quality' with advanced controls, integrated sensor cooling, intuitive user interface and a new 3" display.

For more information and a test drive visit the Hands On A Hasselblad website.

Hasselblad H4D-31 Specifications

Effective MagnificationNo Data
Image Sensor
Pixels31Mp (Megapixels)
Pixels (W)6496
Pixels (H)4872
Sensor TypeNo Data
Sensor SizeMedium Format
Sensor Size (width)33.1mm
Sensor Size (height)44.2mm
Aspect Ratio
    LCD Monitor
    LCD Monitor3in
    Screen resolution230,400 dots
    Touch ScreenNo Data
    Focusing modes
    • Autofocus
    • Manual
    Exposure Control
    Shutter speeds shortest1/800sec
    Shutter speeds longest64sec
    Bulb modeNo Data
    Exp modes
      • Centre-weighted - Average
      • Spot
      • Centre Spot
      ISO sensitivity100 - 1600
      White balance
        Exposure CompNo Data
        Shooting Options
        Continuous shooting1.2fps
        Movie modeNo Data
        Video Resolution
          Video FPSNo Data
          Stereo SoundNo Data
          Optical Zoom with VideoNo Data
          Other Features
          Image StabilisationNo Data
          HDMINo Data
          USBNo Data
          Wi-FiNo Data
          Card Type
          • CF
          File Type
          • RAW
          • TIFF
          Power Source
          Battery TypeRechargeable Li-ion battery (7.2 VDC / 1850 mAh)
          Battery Life (CIPA rating)No Data
          Box Contents
          Box ContentsNo Data

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          puertouk 8 1.1k 17 United Kingdom
          22 Oct 2011 1:41PM
          How many people can truely have a camera like this! SadSadTongue

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          cirrusminor 11 380 3 England
          23 Oct 2011 6:19PM

          And why would you want one????
          sdhughes 15 92 United Kingdom
          23 Oct 2011 7:33PM
          It might be OK as a studio camera however it doesn't quite offer the flexibility of the current '35mm' esque DSLR's does it - shutter speeds for example, portability etc... I'd love the quality of the large sensor however for 10 K i'd rather buy 2 off Nikon D3X's and have the flexibility and range of options...
          davey_griffo 10 213 165 England
          24 Oct 2011 12:34PM
          "Entry level" is a relative term here, I suspect.

          Can't see too many enthusiasts buying into Hasselblad even at this price, & the pro's they are aiming at probably prefer the versatility & portability of their Nikon & Canon gear.

          The other thing that struck me was, will they be doing an "entry level" set of lenses? It's no good having a "cheap" camera, if your next lens costs as much as your house.

          Can't really see the market. Those that can afford the Hasselblad lenses & gear won't worry about the price of the body. Those that can't will be put off by the price of everything else.

          Yes it's not 30k, so this is relatively cheap, but 8k is still a hell of a chunk of money.
          allydon99 9 3 United Kingdom
          25 Oct 2011 8:28AM
          i always thought entry level dslr's started under a grand Tongue

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