Hasselblad Lunar Hands-On Preview

At Photokina 2012, Hasselblad announced a new partnership with Sony. Hasselblad plan to release high-end cameras based on Sony technology, so that Hasselblad can offer cutting edge and premium style cameras in the compact camera market, as well as the mirrorless and Digital SLR market. They showed the new Hasselblad Lunar, based on Sony NEX-7 technology, as well as design studies, shown below, showing what looks like a Hasselblad based on the Sony Cyber-shot RX100 (below, top left), as well as a Hasselblad DSLR (below, bottom right).



Using Sony NEX technology for the Hasselblad Lunar camera means it has access to E-Mount lenses, as well as Sony Alpha A-Mount lenses with the appropriate adapter. Although perhaps Hasselblad owners would prefer to see a Hasselblad adapter being shown rather than Alpha mount adapters? The Hasselblad Lunar will be available for £4000, every one a custom build tailored to you depending on your colour and material choices. 



The prototypes on display looked a lot like a skinned Sony NEX-7, and we are hoping that the finished models will be much better in both fit and finish, for example, the skin on the Lunar seemed to make accessing the tiltable screen difficult, as well as making the battery compartment much more difficult to get to.

Hasselblad Lunar Hands-On Photos of Equipment

Hasselblad Lunar Specifications

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