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Hasselblad Lunar Hands-On Preview

We look at the new Hasselblad Lunar Mirrorless camera and other Hasselblad announcements made at Photokina 2012.

| Hasselblad Lunar in Mirrorless Cameras
Hasselblad Lunar Hands-On Preview: Hasselblad Lunar Hands On Prototypes (6)

At Photokina 2012, Hasselblad announced a new partnership with Sony. Hasselblad plan to release high-end cameras based on Sony technology, so that Hasselblad can offer cutting edge and premium style cameras in the compact camera market, as well as the mirrorless and Digital SLR market. They showed the new Hasselblad Lunar, based on Sony NEX-7 technology, as well as design studies, shown below, showing what looks like a Hasselblad based on the Sony Cyber-shot RX100 (below, top left), as well as a Hasselblad DSLR (below, bottom right).

Hasselblad Lunar Hands-On Preview: Hasselblad Design Studies

Using Sony NEX technology for the Hasselblad Lunar camera means it has access to E-Mount lenses, as well as Sony Alpha A-Mount lenses with the appropriate adapter. Although perhaps Hasselblad owners would prefer to see a Hasselblad adapter being shown rather than Alpha mount adapters? The Hasselblad Lunar will be available for £4000, every one a custom build tailored to you depending on your colour and material choices. 

Hasselblad Lunar Hands-On Preview: Hasselblad Lunar Hands On Prototypes (7)

The prototypes on display looked a lot like a skinned Sony NEX-7, and we are hoping that the finished models will be much better in both fit and finish, for example, the skin on the Lunar seemed to make accessing the tiltable screen difficult, as well as making the battery compartment much more difficult to get to.

Hasselblad Lunar Hands-On Preview: Hasselblad Lunar Hands On Prototypes (23)

Hasselblad Lunar Hands-On Photos of Equipment

Hasselblad Lunar Specifications

Image Sensor
Pixels24.3Mp (Megapixels)
Pixels (W)6000
Pixels (H)4000
Sensor TypeCMOS
Sensor SizeAPS-C
Sensor Size (width)23.5mm
Sensor Size (height)15.6mm
Aspect Ratio
  • 3:2
  • 16:9
LCD Monitor
LCD Monitor3in
Screen resolution921.600
Touch ScreenNo
Focusing modes
  • Autofocus
  • Multi
  • Manual
  • Spot
  • Face Detection
  • AF Tracking
Exposure Control
Shutter speeds shortest1/4000sec
Shutter speeds longest30sec
Bulb modeYes
Exp modes
  • Program
  • Aperture-Priority
  • Shutter-Priority
  • Manual
  • Scene modes
  • AB
  • A
  • Centre-weighted - Average
  • Multi Pattern
  • Spot
ISO sensitivity100 - 16000
White balance
  • Auto
  • Manual
  • Outdoors/Daylight
  • Cloudy
  • Incandescent
  • Fluorescent
  • Shade
Exposure Comp+/-5
Viewfinder Resolution2,359,296
MagnificationNo Data
Shooting Options
Continuous shooting10fps
Movie modeYes
Video Resolution
  • 1920x1080 FullHD
  • 640x480 VGA
Video FPS50p,50i,25p,60p,60i,24p
Stereo SoundYes
Optical Zoom with VideoYes
Other Features
Image StabilisationNo
Wi-FiNo Data
Card Type
  • SD
  • SDHC
  • Memory Stick (Sony)
  • SDXC
File Type
  • RAW
  • JPG
  • RAW + JPG
Power Source
Battery TypeNP-FW50
Battery Life (CIPA rating)335shots
Box Contents
Box ContentsSEL1855 E-mount 18-55mm F3.5-5.6 lens, NP-FW50 Lithium-ion rechargeable battery, USB cable (Mini B), Lens cap, Shoulder strap, CD-ROM, BC-VW1 Battery Charger, Body Cleaning cloth

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jacomaree Avatar
24 Sep 2012 1:14PM
i was at Photokina last week and had a bit of a play with one of these. i agree with the author, the design of the "housing" makes it very difficult and uncomfortable to hold. it also makes access to the controls etc difficult to use.

this is a "rebranded" Sony NEX with a 4 times price hike.... this is not a pure Hasselblad and not worth the extra for the Hasselblad design and branding, you can't even use Hasselblad lenses on it....

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