Hasselblad Team Up With Motorola To Create Attachable Zoom For Smartphones

Hasselblad has teamed up with Motorola to revolutionise mobile photography with the 'Hasselblad True Zoom'.

|  Hasselblad True Zoom in Camera Phones
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 Moto x Hasselblad : Hasselblad True Zoom

Hasselblad and Motorola have combined their expertise to create the 'Hasselblad True Zoom' - a 10x optical zoom Moto Mod compatible with Moto Z smartphones.

The 'Hasselblad True Zoom' will be available for £199 from September, and instantly snaps on to the Moto Z smartphone using magnets and it features a physical shutter, Xenon flash and zoom.

The optics and imaging process have been optimised by Hasselblad engineers and the mod allows users to shoot RAW images which can be edited using Hasselblad's Phocus software. Phocus is designed to be intuitive and easy to use, plus it's ergonomically designed for superior handling and control. 

The Hasselblad True Zoom will be available globally starting in September.

As well as introducing a new smartphone accessory, Hasselblad has teamed up with Swiss camera maker ALPHA and Swedish accessory brand Sandqvist. With ALPHA, Hasselblad will be exchanging expertise and technical information so ALPHA's technical cameras can be integrated with both Hasselblad digital backs from H System and CFV as well as Hasselblad HC/HCD lenses in existing and future products.

Sandqvist is creating camera bags for Hasselblad cameras and there are three bags in the new collection which will be on display at Photokina. 

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