Dixons has been having a hard time of late. Recent reports of sliding
profits and regional branch closures have finally culminated in the the
complete dissappearance of the brand. As part of a 30
million drive to cut costs in what has been described as a challenging
trading environment, all current Dixons employees will be transferred
to Currys, who will be renamed 'Currys.digital'.
Dixons group, which also owns big high street names such as Currys and
PC World, will also be changing its name to DSG International in light
of the loss of its flagship brand.
This is especially relevant to photographers, not only because Dixons
group account for a large proportion of consumer-level camera sales,
but because former Managing Director of the Dixons Group, Chris
Langley, will be taking over as Cheif Executive of Jessops Group PLC.
Jessops have also reported tough trading conditions over the past
couple of years due to the increase in online sales.
A sign of the changing retail environment came recently when
Jessops stopped taking used equipment as part exchange. They
have also started to reduce their current stocks by setting up a
second-hand equipment shop on the popular auction site ebay. Internet
auctions have had a massive effect on the trade of pre-owned
photographic goods, as have internet retailers who are able to offer
cheaper prices because of lower overheads.
As shopping on the internet continues to grow, who knows which high
street scalp it will take next?