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High street chain Dixons meets its end

High street chain Dixons meets its end - The familiar electronics chain will no longer appear on British high streets.

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Industry News

High street chain Dixons meets its end
Dixons has been having a hard time of late. Recent reports of sliding profits and regional branch closures have finally culminated in the the complete dissappearance of the brand. As part of a 30 million drive to cut costs in what has been described as a challenging trading environment, all current Dixons employees will be transferred to Currys, who will be renamed 'Currys.digital'.

Dixons group, which also owns big high street names such as Currys and PC World, will also be changing its name to DSG International in light of the loss of its flagship brand.

This is especially relevant to photographers, not only because Dixons group account for a large proportion of consumer-level camera sales, but because former Managing Director of the Dixons Group, Chris Langley, will be taking over as Cheif Executive of Jessops Group PLC. Jessops have also reported tough trading conditions over the past couple of years due to the increase in online sales.

A sign of the changing retail environment came recently when Jessops stopped taking used equipment as part exchange. They have also started to reduce their current stocks by setting up a second-hand equipment shop on the popular auction site ebay. Internet auctions have had a massive effect on the trade of pre-owned photographic goods, as have internet retailers who are able to offer cheaper prices because of lower overheads.

As shopping on the internet continues to grow, who knows which high street scalp it will take next?
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Is it any wonder that so many town centres are dying? Caught between a rock and a hard place - out of town shopping centres and internet sales - what will soon be left - just bars and cafes? Ever since Dixons announced that they were stopping selling film cameras then itbecame all to obvious what was happening. The real news here concerns the apparent imminent demise of Jessops though. I had noticed that their prices were starting to wander up but thought that it was a result of their near monopoly in many parts of the country. I did recently notice that they had introduced their price matching scheme however.

Tony Wells.

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This was obvious. What you sell is service and not products. The retailer who does not understand this is bound to vanish. Ever tried to ask questions to Dixons staff. They are rude and hopeless, never available. Same with Currys. Just wait till you hear them going down as well.

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