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How To Get Your Photographs Noticed

If you want to pick up a few tips on how you can get your work seen by more people, have a read of this.

|  General Photography
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Andy Baker, SVP/Group Creative Director at the National Geographic Channels has recently shared a few tips on what photographers can do to get their work noticed by clients more often and you can see what Andy has to say on the subject in the short video above. 

We watched the video, which is actually a skype conversation played over images, and picked out the following useful tips from Andy: 

 

Know And Understand The Clients You're Trying To Attract

Learn what it is they do and also what their competitors do - 'Who are they facing, who's the competition and what's the business reality?' By doing so, you'll be more equipped to anticipate what the client wants and as a result, you'll be able to provide them better results. In the video, Andy says: "We're not going to hire a wedding photographer for a promo campaign for a new series. Not because they're not talented but because they don't necessarily understand our business, what motivates us and what we are looking for creatively." 

 

Take On Personal Projects 

Don't be afraid to discuss with clients the things you're doing on the side that aren't necessarily client related but are really passionate about. 

Andy says: "I'm a great believer in personal projects as I think it shows potential clients your sensibility, your esthetic, your point of view and quite frankly, your skills. If we look at work that was done for a previous client, it might look fantastic but we may not be sure which bit of it is yours and we don't know what the client asked or told you to do. But, by having a personal project, it really distills it down to 'this is the thing you wanted to bring to life' and really brings us a sense of the kind of work you like to do and what's important to you." 

 

Be Really Good At What You Do

Ultimately, the truth of the matter is that there are way more production companies, freelancers and creatives seeking client work than there are clients to give them that work so it's really important that you stand out," says Andy. 

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