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HOYA Pro1 Digital Fake Filters Found

Hoya filters have been faked, here's how to spot the difference and what you can do if you fall foul to these fresh filter fakes.

|  Hoya 72mm Pro1 Digital UV Filter in Convertors and Other Adaptors
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Fake: Left, Real: Right
Can you tell the difference between these two filters? (Answer: Fake: Left, Real: Right)

Recently HOYA has noticed that a number of counterfeit filters are available online, often for a much lower price. These products perform worse than genuine HOYA filters, often dramatically reducing image quality, meaning you'd be better off without using the filter.



How can you tell the difference between them?

Fake: Left, Real: Right
Fake: Left, Real: Right

The biggest and most obvious difference is the price. The Hoya Pro1 from Amazon Direct is priced at £31 (reduced from £62 RRP), while counterfeit versions can cost as little as £10. The level of anti-reflective coating can be very minimal, as the counterfeit item on the left (above) clearly shows. The real HOYA filter, on the right, is allowing much more light through.

Real: Left, Fake: Right
Real: Left, Fake: Right

Subtle differences in the packaging are also noticeable with the genuine item having a gold filter size sticker that is square, while the counterfeit uses a silver oval sticker. The text written on the side of the filter can be greatly different as shown below, with the 'Made in Japan' having a different font for the letter d on the fake item. On the rear of the genuine item the barcode will be a sticker, whereas the counterfeit item has the same barcode on every product regardless of filter size.

Fake on top
Fake on top




Example Photos

Here we've taken a number of photos, first without the filter, then with the HOYA filter and finally with the counterfeit filter.

HOYA 72mm Pro1 Digital UV Filter Sample Photos

In the first set of images the fake HOYA filter gives a noticeable yellow / brown cast to the image while the second set of images show a high level of lens flare. This means you would be better off shooting without a filter, rather than buying a fake.





What to do if you buy a fake / counterfiet product:

These are the steps recommended by the Citizens Advice Bureau if you buy a counterfeit product:




  • Apply for a refund from the seller - if bought from eBay, then report the issue to eBay/PayPal
  • Report the trader to trading standards


What are HOYA doing to combat the issue?

Hoya has been in touch with Trading Standards who are investigating the issue which has recently cropped up on the Pro1 Digital range of Hoya filters.

Do HOYA / Intro2020 provide a list of fake sellers?

Hoya's website and Intro2020 are able to supply a list of dealers who are selling genuine products.

Another concern with trying to save money by buying through eBay is the potential for the seller to list the item, but simply use a photo of a genuine product and then send the counterfeit.

Are they the same fakes as 2009? 

The new counterfeits are different to previous fake HOYA filters, which were the cheaper models in the range, and now it seems as though counterfitters are replicating the Pro1 range to maximise profits.

If you require any additional information or wish to report counterfit items, please contact Intro2020 or for a list of dealers, please visit HOYA's website.

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Niknut Plus
9 2.3k 78 United Kingdom
24 May 2012 4:04PM
Now I know why 2 of mine are absolute crap !!!!!!!!

Looking at my samples, the good one has Hoya Corporation on the label, while the 2 duff
ones have Tokina Co.Ltd on the label,yet with Hoya on the front ????

Bugger !!!!!!!!!!!!!!.SadSadSad

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ikett 9 545 England
24 May 2012 5:43PM
I know how you feel, I fell for the Sandisk fakes 2 or 3 years back, OK they work, slow as ****,
Inever trust them.
cameracat 15 8.6k 61 Norfolk Island
25 May 2012 11:40AM
Everything is a fake these days.....Sad

Even the genuine stuff....Wink

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