HP are introducing an A4, glossy tri-fold Brochure and Flyer paper for the
growing number of small businesses who want to easily print and produce professional-looking
pamphlets as marketing tools for themselves.
The need for such a paper is increasing as more businesses produce their own
marketing collateral on a need-to-use basis to cut down on cost and minimise
clutter from outsourced print runs, which are generally over sized.
HP tri-fold Brochure and Flyer paper has been specifically developed to incorporate
a number of design factors to ensure high-impact, professional and consistent
It is glossy on both sides and a brighter white than average papers, ensuring
colours are vivid and text is crisp. At 160g/m2, it is thick enough to prevent
ink seeping through when printing on two sides.
A special coating allows ink to dry, in the right environment, within two minutes
and also prevents finger prints from spoiling the end-result and affecting the
The paper is pre-scored to make it neat and easy to fold and can be sealed
with the self-adhesive mailing seals that come in every box of glossy HP tri-fold
Brochure and Flyer Paper.
"Small businesses simply can't afford to use a print shop every time they
want to change their marketing collateral, whether it is a price-list, a product
sheet or information on the latest offers.
"They need the flexibility to produce the right number of professional
materials, when they need them and at an affordable price. That's what we have
given them", says Rhiannon Williams, HP UK Supplies category manager.
Whilst compatible with all inkjet printers, HP's glossy, tri-fold Brochure
& Flyer paper ensures the most consistent and professional results when
used with HP's printing system. The system combines HP printers, papers and
ink that have been designed and tested together to deliver optimum quality.
HP's portfolio of print media especially designed for two-sided inkjet printing
on brochures, flyers and other types of marketing or information materials now
consists of three papers:
- HP Brochure & Flyer Paper, glossy tri-fold with two scores for easy
- HP Brochure & Flyer Paper, glossy without scores
- HP Brochure & Flyer Paper, glossy A3 without scores