In a bid to set a new Guinness World Record and to raise money for charity, HP today calls on the British public to donate a picture either of themselves or of a smiling family member, friend or colleague to help create "Britain's Biggest Smile".
For every smile donated at www.hp.com/uk/smile, HP will donate 25p to NCH, the children's charity that helps vulnerable and excluded children to realise their potential.
To break the Guinness World Record 35,000 smiles are needed from all over the UK. Every smile donated will be displayed in a London Gallery in August 2005, creating the world's largest photographic exhibition and creating Britains Biggest Smile.
Ian Whittaker, HP Vice President, Imaging and Printing Group UK & Ireland commented: "This is a chance for everyone to do their bit for a very worthy charity and be part of history. Imagine being part of the biggest photographic exhibition in the world and seeing your smile amongst the thousands of others donated. We need the British public to really get behind this record attempt, donate their smile and help us to help NCH."
Clare Tickell, Chief Executive of NCH said, "Smiling is a great way to make you feel good, at NCH we always focus on the positive which is why we felt this was a great project to be involved with. NCH runs more than 500 projects for children and young people, and their families, throughout the UK supporting over 140,000 people. The money raised will help NCH to give more children that we work with a future worth smiling about".
The HP and NCH smile campaign is supported by England and British and Irish Lions rugby star Martin Johnson who will be donating his smile to the exhibition and taking the smile message out to the UK public. Special HP "Smile Squads" will be visiting major shopping centres around the UK to help capture the nation's smiles and boost charity donations. The dates and locations for Smile Squad visits are available upon request.
Recent scientific research conducted on behalf of HP found that seeing a smile can give more pleasure than sex or eating chocolate. Receiving a smile from a friend or relative generates much higher levels of stimulation to the brain and the heart than being given money or having a cigarette, according to clinical tests. But the amount of pleasure depends on who is smiling: a child's face or that of a celebrity has a much better effect than a politician or a member of the Royal family. The study found that smiles from Geri Halliwell and Robbie Williams created much greater stimulation and pleasure than those by Tony Blair or Prince William.
Ian Whittaker, added, "Smiling is very powerful tool, people with big smiles often find that those around them smile too, it can be very contagious. This exhibition aims to celebrate the smile and bring families from across the UK together to create Britain's biggest smile. At HP were often asked about how to take the perfect family photograph so when a person visits the smile website they can also explore creative digital photography and learn how family photography can be both stylish and simple."