HP today announced the launch of its new HP Photosmart Pro B9180 A3+
Photo Printer, designed specifically for professional photographers.
With eight, high capacity individual pigment-based HP Vivera Inks and
enhanced media compatibility, this leading printing system allows
photographers to be up to 30 percent more productive1, helping them
succeed in the increasingly competitive professional photography market.
Magnum photographer Carl Dekeyzer said, "There is no time
wasted waiting around for proofs with the HP Photosmart Pro B9180. As
well as demonstrating impressive print speeds, the new system delivers
prints at an affordable cost per page. The outstanding image quality
and the precise and consistent colours allow me to select those images
that will be best suited to display or sale.
Drawing on HPs heritage in the graphics and commercial
printing market, this efficient, powerful new printer produces high
quality, instant dry, durable, waterproof prints that resist fading for
up to 200 years, a new benchmark in photography.
The newly designed printing system features HP's proprietary scalable
printing technology for increased productivity, versatility and
affordable cost per page, along with eight individual pigment ink
cartridges, four two-colour printheads and a range of professional
photo and fine art papers. The high-capacity ink cartridges allow
professional photographers to print up to 80 A3+ prints or 840 10 x15
cm photos3. In addition, HP Pro print plug-in for Adobe Photoshop, and
a host of ICC profiles in the printer software, deliver precise,
predictable colour quality, print after print.
Professional quality papers
For photographers without large format printing facilities, producing
A3+ prints that meet professional requirements is a challenge. Industry
leading HP Advanced Photo Paper solves this problem. Featuring a retail
quality finish, in glossy and satin-matt, customers will appreciate the
durability of the thick, heavy paper. The paper's instant dry porous
coating allows immediate handling without smudging, helping to create a
more productive and efficient studio.
Additionally, new A3+ HP digital fine art papers, based on
HPs professional large format media range, provide
photographers with the materials needed to display their work in a
gallery. Four types of papers Watercolour,
Aquarella Art, Smooth Fine Art and Artist Matte Canvas
provide professionals with greater choice when printing work for
Henry Wilhelm, Wilhelm Imaging Research Inc., (WIR) said, "With
WIR Display Permanence Ratings of more than 200 years, prints made with
the HP Photosmart Pro B9180 A3+ Photo Printer, Vivera pigment inks, and
select HP glossy photo papers and matte fine art papers4 set a new
benchmark for overall colour print permanence. When displayed
framed under glass, prints made with the new printer, inks, and papers
are among the longest - lasting prints in the entire 130 - year history
of colour photography.
"To put this achievement in perspective, displayed prints made
with the HP B9180 and Vivera pigment inks are five times more stable
than the best of all current traditional dye-based silver halide colour
prints, Fujicolor Crystal Archive prints (WIR rated at 40 years) -- and
more than ten times longer lasting than Kodak Edge Generations and
Royal Generations prints (WIR rated at 19 years).
" He added.
Industry leading image quality with HP Vivera Inks
The eight high-capacity HP 38 Pigment Ink Cartridges, with new patented
waterproof5 HP Vivera inks, deliver durable life-like colour for
professional portraits, landscapes, proofing and fine art prints. The
new ink cartridges have been engineered to deliver consistent results
with the HP Photosmart Pro B9180 A3+ Photo Printer.
In addition, the four HP 70 dual-colour printheads feature 8,448
nozzles for precise, consistent drop placement, enhanced colour
accuracy and prints that will more closely represent the image seen
through the lens and on the PC.
HP's third generation grey ink creates colour as well as black and
white prints with smooth transitions from one shade to the next.
Neutral tones are consistent, subtle and controlled. Photographers can
select from the two types of black inks: photo black for high contrast
black and white photos with deep, rich blacks, or matte black for
printing onto HP's range of fine art papers.
For enhanced productivity, photographers can individually replace the
printheads and single ink cartridges, which are available in 27ml sizes
as required. This will help small studios keep costs in line with usage.
Professional performance and versatility
The HP Photosmart Pro B9180 A3+ Photo Printer delivers ICC profiling
options for perfect colour reproduction on a variety of standard and
specialised media. Professional photos will look just as they
did through the lens or on the calibrated monitor, with precision
colour consistency for the highest quality prints. Colour control and
accurate photo proofs are also available for a variety of HP and non-HP
media as well as digital fine art paper.
Photographers can immediately print their photos and proofs with HP's
fast, professional printing technology without having to rely on a
photo lab. Proofs can be printed in less than 2 minutes for A3+ prints
and less than ten seconds for 10 x15cm prints, a new speed benchmark6.
The printer is perfectly suited to master the most challenging photo
printing tasks as well as the everyday printing of documents.
PC, Mac or mixed environments requiring multiple connectivity options
can utilise the USB-high speed and Ethernet networking capabilities.
Software tools include Adobe Photoshop plug-in and optional raster
image processor (RIP) software for professional colour management.
"Designed for professional photographers, the new HP
Photosmart Pro B9180 A3+ Photo Printer and specifically developed
supplies enable photographers to produce prints of the very highest
" said John Duckworth, Consumer Printers Category
Manager, HP UK&I. "Its new printing system is ideal
for professional and studio usage, providing the tools for
photographers to realise their artistic vision.
The Photosmart Pro B9180 A3+ Photo Printer will be available in June
priced at 499.