Irix has been awarded a world-renowned design prize for its Irix 150mm f/2.8 macro lens - one of the most compact and the lightest macro telephoto lenses in its class.
| Irix 150mm f/2.8 Macro 1:1 in Interchangeable Lenses
The Irix 150mm F/2.8 Macro lens has been awarded an accolade from the iF Product Design Awards 2019.
Winning the 'Best in Discipline 1.0 Product - TV/Cameras' category, the 67-member jury was convinced of the lens' potential with its 'extremely compact structure characterised by excellent optical parameters, refined ergonomics, competitive pricing and a unique design.'
Commenting on winning the award, Irix said: "This award is regarded as one of the most important design prizes in the world, and winning this is a seal of quality for exceptional design... We are grateful for receiving such recognition. But we’re not content in leaving it there (as) the Irix brand continues to innovate. We’re preparing for the next set of photographic premieres and are planning further challenges in the market. There is so much more to come for the photographic community."
The iF jury has to choose an overall winner from 6,375 entries that had been submitted from 52 countries.
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