The subsidiary of Jenoptik Laser, Optik, Systeme GmbH (Germany) and Sinar AG (Switzerland) join forces in the professional digital photographic field. Both companies cooperate with immediate effect to develop, manufacture and market their products for professional digital photography. In the future, the companies will ensure that their products offerings are an optimal technical and commercial
Jenoptik strengthens the global presence of its Eyelike products. The well stablished Swiss company Sinar AG is the ideal partner thanks to its strong international sales network. The product portfolios of the companies complement each other very well. Jenoptik presented with great success the new Eyelike eMotion, a high-end digital camera back for untethered mobile photography. Sinar offers with its award winning Sinarback 54 M the preferred solution for the photographic Studio.Through this close cooperation of the two companies, an important partnership is formed in the professional photographic market. This partnership offers a universal camera system, digital camera backs and an innovative modular system, which allows the free combination of backs and accessories such as shutters and digital lenses. Thereby all key aspects of professional photography are covered. Thanks to the ongoing technical progress in the professional photographic industry both companies expect a further increase of their market share.
"The professional photographers continuously growing demand for highly flexible systems solutions is a great opportunity for us. It allows us to offer carefully matched products from the lens to the capture software. Jenoptik provides unique digital know-how and offers forward oriented revolutionary products; Sinar brings its legendary camera system and the global market access into the partnership. This enables both companies to serve these markets within a very short period of time with excellent products," says Hans-Carl Koch, Chairman of the Board of Sinar AG.