Peter Jones CBE and James Corden at launch of Jessops Oxford Street store on March 28 2013.
Jessops is once again proving to be popular after relaunching just a few days ago.
A Twitter campaign from its new chairman and CEO Peter Jones CBE trended worldwide, and then proceeded to go viral. Since relaunching the iconic camera retailer on Thursday, the Dragon and Jessops owner has been running an Easter Twitter challenge, #4daysofJessops, asking people to tweet Jessops their Easter wishes and photos, with lucky entrants winning loads of great prizes including DSLRs.
The Jessops official hashtag #ImageisEverything topped Twitter trending ahead of Olly Murs, Justin Bieber and Easter Monday. It then trended worldwide as more and more people entered into the spirit of the 4DaysofJessops campaign.
Six Jessops stores have opened their doors over the course of the Easter Weekend, with up to 30 more to follow throughout April. With anticipated Year 1 revenues of £80m, the revived Jessops is creating 500 jobs on the UK High Street.
Peter Jones, chairman and CEO of Jessops, commented: "I’ve been overwhelmed by the upbeat public response to the Jessops relaunch, both on the High Street and over Twitter."
"We’ve been inundated with messages of support and entries for #4daysofJessops. To see Jessops' new slogan "Image is Everything" trending worldwide this morning was amazing. I've been very touched by the great British public who have got behind me since I purchased Jessops. It's great to see such an iconic high street brand come back alive so quickly."
For more information, visit the Jessops website