Collapsed high street chain Jessops has been bought by entrepreneur Peter Jones, to run as an online company.
The Dragons' Den star has bought the brand Jessops, but the deal is not thought to include any of the 187 stores that closed.
PwC confirmed that they have "sold the brand and certain other assets to a number of buyers including entrepreneur Peter Jones CBE."
Jessops had struggled since 2007, when it was hit hard by a boom in mobile phone camera usage and more people buying cameras from online companies. It is hoped that by moving online, Jessops will be able to compete better in the marketplace.