Dragons' Den entrepreneur Peter Jones CBE will launch six Jessops stores
today, Thursday 28 March 2013, with up to 30 more to follow throughout April.
Peter Jones will assume the role of Chairman and Chief executive, following a £4m investment in revitalising Jessops stores, with flagship outlets including Oxford Street and Birmingham, the largest photographic imaging store in Europe.
The move comes as a boost to British retail, and will create up to 500 jobs, with Jessops forecasting sales of over £80m in year 1.
Peter Jones CBE said: "Britain's high street is fighting back - the facts show it, and I am giving my personal commitment to its resurgence by re-opening the doors of one of Britain’s most historic retailers.
I'm taking the helm as Chairman and Chief Executive because I believe Jessops is an iconic British brand which can lead the retail resurgence on Britain's high streets, powered by new innovations and world-leading, expert staff.
Image is everything, and even in the mobile and tablet era, there’s no substitute for a quality camera when it comes to taking the perfect picture. Jessops' hallmark expertise and customer service will now be available again to customers across the UK.
I'm convinced the great British public will get behind Jessops and look forward to welcoming the first new customers through our doors on Thursday."
London (Oxford Street) and Birmingham stores have opened today, and Manchester, Aberdeen, St. Albans and High Wycombe will open over the course of the Easter Weekend.