Jessops are undertaking their first major television
The campaign which began in late May features on ITVs
Carlton Central region, which broadcasts to the East, West and South Midlands
offering a potential reach of up to nine million viewers.
The first phase of the campaign sees Jessops sponsoring the regions
weather broadcasts for a three-month period.
This will be supplemented by two weeks of direct advertising, reminding viewers
of the opportunity photography offers to capture lifes precious moments.
Both the sponsorship and the advertisement will carry the slogan Think
Photography: Think Jessops.
Colin Martin, Marketing Director from Jessops said: This is a tremendously
exciting time in photographic retailing, with digital imaging technology continuing
to drive interest in photography among general consumers to higher and higher
This campaign aims to capitalise both on this renewed interest, and
on the annual growth in sales for the fast approaching peak summer holiday season.