Kodak have announced the improved Kodak High Definition film with its enhanced
clarity and versatility in a multitude of film formats along with an improved
Kodak Ultra Max Film, a versatile ISO800 speed 35mm film.
Consumer research illustrates a desire for film that provides versatility for
all conditions. In fact, versatility has repeatedly been identified as the number
one consumer need from film. The new Kodak Ultra Max 35mm Film emulsion offers
finer grain, providing clearer pictures in both low light conditions and action
situations. These improvements include a 10 percent increase in flash range
for low light photography, true 800-speed film for fast action situations, and
finer grain for clearer pictures and a longer shelf life. Kodak Ultra Max Film
also offers enhanced performance in zoom cameras.
This announcement underscores the company's commitment to producing the world's
highest quality film. These portfolio enhancements build upon the success of
recent innovations such as Kodak High Definition Film, and will become widely
available in spring 2004.
Kodak estimates that around 90 million rolls of film will be used this year
to capture images. Kodak's enhanced portfolio recognizes this, providing tangible
benefits to consumers- offering clearer and more flexible images from single
use cameras and film.