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Kodak Enters Smartphone Market With Ektra Camera Phone

Kodak has announced the new Ektra for the 21st century, in the form of a 21mp smartphone with a photography focused design, and dedicated shutter release button.

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Ektra Front

Kodak has announced the new Kodak Ektra Smartphone, a smartphone designed for photographers, with a 21 megapixel sensor, f/2.0 lens, optical image stabilisation, 4K video recording, a physical shutter release button, and a camera grip on the left of the smartphone. The smartphone is being released with manual controls, numerous shooting modes, a virtual mode dial, along with a classic camera case. The Kodak Ektra will be availble from December with an RRP of £449 sim-free.

Kodak Eastman left the digital camera market in 2012, with JK Imaging re-introducing Kodak cameras in 2013, which now includes a range of Kodak PIXPRO cameras, including 360 Action cameras and a number of ultra zoom bridge cameras. 

Read our Kodak Ektra Smartphone Hands-On Preview

 

KODAK EKTRA Smartphone is Designed for Photographers – from Enthusiasts to Experts - Photography-led smartphone features powerful imaging and editing capabilities

October 20th 2016 - Eastman Kodak Company and Bullitt Group today unveiled the KODAK EKTRA Smartphone, a photography-led smartphone designed for those with a passion for photography, from enthusiasts to experts. The KODAK EKTRA Smartphone fuses the best of Kodak’s rich history in imaging with the latest innovations in smartphone photography. Launching soon across Europe, the KODAK EKTRA Smartphone lets keen photographers capture exceptional images, whatever the environment, with an incredibly fast smartphone, tuned for the best in image quality and media management.

 

Kodak Phone0816
 

Jeff Clarke, Kodak Chief Executive, said: “Kodak has a rich history in imaging technology and the launch of the KODAK Smartphone today demonstrates our ongoing commitment to bringing the latest advances in photography to consumers. The original KODAK EKTRA Camera was launched in 1941 and in its latest reincarnation, opens up a world of creative opportunities to all who care about photography.”

 

At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast focus camera sensor with f/2.0 aperture, and an industry leading 13-megapixel front-facing camera with Phase Detection Auto Focus PDAF and f/2.2 aperture. The custom built camera app is controlled by an intuitive haptic touch, SLR-style Scene Selection Dial, where adjustments are made in real time via a range of settings including HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh, alongside a Smart Auto mode which auto-selects the best conditions for your photographs. In Manual mode, more advanced users can adjust exposure, ISO, focus, white balance and shutter speed, with the results being visible on the screen as changes are made.

 

The camera blends high quality low light and night-time photography, utilising ARCSOFT Night Shot technology combined with a Kodak certified lens coating enabling even more light to reach the sensor, as well as reducing ISO noise, brightening underexposed areas and stabilising blur from slow shutter speeds. Dynamic Focus and Object Tracking give additional control over the camera focus while crisp, clear images are guaranteed through automatic Image Noise Reduction features, reducing the need for extensive post-editing.

 

The KODAK EKTRA Smartphone has an ergonomically weighted and high quality industrial design, underlining its camera styling and featuring a dedicated dual press shutter button in the horizontal style of traditional cameras. The device also features a Super 8 app, providing professional effects reminiscent of Kodak’s iconic Super 8 film stocks. A lightning-fast HELIO X20 Decacore processor powers the ANDROID Marshmallow smartphone.

 

The KODAK EKTRA Smartphone includes editing software from SNAPSEED, providing exceptional tools to edit images on-the-go, without having to download any additional apps. This enables users to transform images with professional results similar to many popular desktop image editors. Sharing the results in real time is also easy with integrated social media apps and the Prints app is a simple way to select your best shots to be professionally printed.

 

“It has been a joy to work with Kodak, their clear brand direction and photography knowledge, combined with our customer and technology insight has culminated in the beautiful and powerful KODAK EKTRA Smartphone,” said Peter Stephens, CEO Bullitt Group, mobile device licensee for Kodak. “We are excited to reach out to this dynamic and engaged photography category and look forward to getting this camera phone into people’s hands.”

Ektra Inhand 2

 

KODAK EKTRA Smartphone Key Features:

  • ANDROID 6.0 (Marshmallow)
  • 21mp fast focus camera sensor with f/2.0 lens, PDAF, OIS, Dual LED Flash
  • 13mp phase detection auto focus front-facing camera with f/2.2 PDAF
  • Helio X20 2.3GHz Decacore processor with 3GB RAM
  • 32GB memory, expandable with MicroSD cards
  • Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed
  • Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
  • Integrated high quality printing app
  • Super 8 Video Recorder
  • Integrated social media sharing
  • 3000mAh, with USB 3.0 Type C fast charger

 

Read our Kodak Ektra Smartphone Hands-On Preview

The KODAK EKTRA Smartphone will be priced at £449 and available across Europe later this year. To find out more visit www.kodak.com

Register for updates on www.kodakphones.com

 

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