Children across the UK can create their own kind of magical photography from May, courtesy of Kodak's new Harry Potter Single-Use Camera, featuring imagery of one of their most popular character heroes.
Based on the highly successful franchise, the appeal of the new KODAK Harry Potter Single-Use Camera lies with the free special effects filter
which, when attached, creates amazing kaleidoscope effect photos. The one-touch flash is easy for small hands to operate and the high performance EKTANAR lens teams with high quality KODAK film to deliver clear, sharp, enchanting pictures every time. Never has photography been more fun for kids!
This latest introduction to the single-use camera category coincides with the much anticipated cinema release of Harry Potter and the Prisoner of Azkaban, the third blockbuster in the Harry Potter series, ensuring massive appeal amongst Harry Potter fans, including children of all ages.
Offering great value at RRP £8.99, (the same cost as KODAK High Definition and Ultra Compact models), the exclusive KODAK Harry Potter Single-Use Camera will only be available from May through to Christmas 2004 when sales of the DVD and video will be released. To maximise sales during this limited promotional period, retailers can maximise visibility in-store with high impact floor, counter and hanging merchandisers.
"Joining forces with Harry Potter offers an exciting opportunity to maintain growth in the single-use category. Such innovative product development can be seen as further demonstration of Kodak's continuing commitment to film,"
said Charles Cann, Marketing Manager Film & Single-Use Cameras. "Once this product hits the shelves we anticipate it will be well-received by Harry Potter fans and retailers should look to capitalise on Kodak's investment and the anticipation of the film release with prominent display in-store."