Kodak Professional have announced their latest medium format digital back
- the Kodak Professional DCS Pro Back 645H - that is compatible with the new
Hasselblad H1 camera system. The new Pro Back delivers the superior resolution,
portability and functionality found in the award winning 645M and 645C digital
The back features 16-megapixel resolution, integral battery and a fully featured
LCD display. It delivers freedom of operation for fashion, portrait and wedding
photographers - either in the studio or on location. The H1 camera features
very fast and accurate auto focus functionality, as well as an integral fill
flash. Plus, the DCS Pro Back 645H's overall design gives photographers the
advantages of Kodak digital imaging while using a Hasselblad camera body specifically
designed to host a digital back that accommodates a film magazine as well.
"Kodak has a history of leadership in digital camera backs, and with the
introduction of the 645H, we once again advance our broad portfolio of digital
solutions to meet the needs of our customers," said Clare Bruce, UK Marketing
Manager, Kodak Professional. "By pairing the new H1 camera system with
the portability, functionality and image quality of our medium format digital
backs, we have created an ideal digital solution for professional photographers
on the go."
The H1 camera body's contemporary design is specially designed for digital
backs and film magazines. It features an all-electronic user interface that
communicates with lenses, film magazines and the viewfinder. The H1 camera's
LCD displays information from the digital back, providing photographers with
quick access to histograms, format and white balance status. An added benefit
for photographers is that the body is designed as a modular system that can
grow with photographers as their shooting needs change.
"Kodak Professional brought the industry's first digital camera back to
market, and we wanted to work with them to make our camera a reality,"
said Patrik Mark, Vice President of Business Development, Hasselblad. "Our
ambition has always been to build a camera that gives photographers true medium-format
With the development of the DCS Pro Back 645H, portable medium format digital
photography has taken a major step forward."
This totally portable, feature-rich medium-format back is supported by Kodak
Professional DCS Capture Studio, Photo Desk, and Camera Manager software, and
the innovative DCS Custom Looks profiles. It includes Kodak's acclaimed DCR
RAW and ERI-JPEG file formats. The ERI-JPEG file format provides professional
photographers the ease-of-use of JPEG files with the image quality and colour/exposure
control of Kodak's highly regarded DCR format raw camera files, to create the
best possible images. In addition, it functions with the Kodak ProShots system
software in a complete digital workflow, linking photographer, lab and customer.
With an equivalent ISO of 100-400, the 645H digital camera back helps photographers
shoot in a variety of challenging lighting situations. It is compatible with
many of the specialized digital back H1 camera functions and provides overall
creative flexibility for zooming, cropping and re-purposing. An optional anti-aliasing
filter offers the highest image quality.
The Kodak Professional 645H will be available in November, to coincide with
availability of the Hasselblad H1 camera system through dealers of Kodak Professional
digital photography products.