Toshiba Information Systems today announced the launch of its Lapjacks service, which enables laptop owners to design an entirely original, customised cover for their laptop. The website allows customers to choose from thousands of high quality images, upload their own digital photographs or even create an original design and submit it for production. The designs are then printed onto a high quality adhesive vinyl cover that is engineered to fit the exact dimensions of the laptop.
Lapjacks are an ideal way for consumers to personalise their laptops and help them stand out from the crowd. The material sticks firmly to the laptop cover, but can also be removed cleanly, and easily reused if required. Thousands of images are available already at the Lapjacks website from some of the UK’s biggest and best image libraries, such as Redfern, Car and Bike, Nature Picture Library, Image Quest Marine and Pro Sport.
“The personal design service offered by Lapjacks means that laptop users are able to make their laptops look and feel the way they want. Consumer electronics devices are becoming multi-purpose accessories and people want their devices to reflect their personal choice and style,” said Matt McDowell, marketing director, Toshiba Computer Systems Division UK. “For the first time ever people will be able to design their notebooks to reflect their personality,”
Toshiba is the first laptop manufacturer to offer this type of customisation to its customers in the UK, but the product can be produced to fit any laptop make or model. The company is also aiming to offer sports clubs, music bands and movie Lapjacks to customers in the near future. This will increase the variety of choice even further for consumers and enable further personalisation.
“We believe that consumers are looking to personalise more and more of their products, particularly in the consumer electronics space, which is why we felt it was important to offer a service that allows people to create their own unique designs,” continued McDowell.
Lapjacks, developed in conjunction with Kesa Design, are also an effective way of protecting notebooks from scratching and cosmetic damage. Lapjacks can be available as a permanent adhesive product and will be offered to schools, universities and businesses who wish to brand their products with their own logos or crests. This is designed to make the products easily identifiable to the company and reduce the risk of theft.