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Leica & Huawei Partner To Create Smartphones

Leica & Huawei Partner To Create Smartphones  - Leica and Huawei have announced they're in a long-term technology partnership so they can reinvent smartphone photography.

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Industry News


Leica camera

 

 Smartphone manufacturer Huawei and Leica have teamed up to work on new smartphone technology together. 

As of yet, not many details have been announced on the new partnership but Leica has said it will include research and development, design work, co-engineering, retail, marketing and a focus on user experience. 

Richard Yu, CEO of the Huawei Consumer BG said: “We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality. Leica is a legend in the world of photography; we believe no other manufacturer has revolutionised the industry as much as them. We, HUAWEI, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.”

Oliver Kaltner, CEO of Leica Camera AG said: “The strategic alliance between HUAWEI and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible. In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The technology partnership with HUAWEI offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application.”

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Comments


themak 4 1.0k Scotland
26 Feb 2016 3:03PM
I'm puzzled about the photo - are they sticking the badge on a Panasonic camera, taking it off to put on a phone, or what?

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