Visit Burlington Arcade this Christmas and you’ll find the Leica Christmas pop up store.
Designed by strategic marketing duo Oliver and Rupert Cottam of the creative agency Cottam and Cottam, the store invites visitors to look ‘through the lens’, focusing on the creativity and heritage of the Leica brand.
Key features include an impressive large scale reproduction of Richard Seymour’s ‘The Shard’, which was shot by the advertising photographer using the Leica S-system, and can be viewed through the store window which has been subtly transformed into a Leica M camera for the duration of the pop up.
David Bell, Managing Director of Leica says “We saw the opportunity to create a unique space for Leica this Christmas, which really starts the beginning of our exciting new store in Burlington Arcade with the energy and creativity known to Leica”
‘Through the Lens’ will be open until late January when the official Leica Burlington store will open in its place.
Leica Burlington store opening hours are Monday – Saturday10-6pm, Sunday 11-5pm. For more information, take a look at the Leica website