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Leica SOFORT Instant Camera

Leica has announced the SOFORT, an instant film camera. Update: we go hands-on at Photokina 2016.

|  Leica SOFORT in Film Cameras and Film
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Designed to capture the spontaneous moments in life and immediately share with friends and family, the new Leica SOFORT combines the world of Leica inspiration, creativity and expertise with the fun and fascination of instant film photography, for the very first time.

Different from other instant cameras in many ways, the inimitable, timeless style of the Leica SOFORT was created specially by the Leica design team in Germany, uniting the retro-modern magic of instant photography with the renowned quality and originality of the Leica brand.

Leica SOFORT Hands-On Photos of Equipment

Covering a multitude of photographic situations, numerous modes and options are available on the camera: Auto, Party & People, Sport & Action and Macro, as well as creative programmes for multiple and timed exposures. In addition, the Leica SOFORT offers a special mode for self-portraits, as well as a self-timer with two different time delay settings. For the best photographic results every time, the camera automatically adapts its settings, such as the exposure time and aperture, to the mode selected by the user.

Leica Sofort Mint Back

In true Leica style, the camera takes advantage of available light for as long as possible when shooting in auto mode, without triggering the built-in flash – resulting in pictures with a more natural and authentic look. Furthermore, the flash can be left on automatic setting, or the photographer can choose to switch it on or off, depending on the nature of the pictures they wish to take.

For easier ‘selfies’, the Leica SOFORT also features a rectangular mirror on the front, to ensure the perfect self-portrait every time.

Leica Sofort Orange Top

In addition, with the Leica SOFORT, the focusing distance can be set independently from the selected programme mode. Depending on the standard or long distance setting, and the mode chosen, this allows even more creative freedom when shooting with the camera.

In addition to colour film, Leica also offers a monochrome film option for those who feel more at home in the world of black and white photography. All Leica SOFORT prints are framed with a border in a warm shade of cream, reflecting the nostalgic character of instant photography. Colour and monochrome films will both be available in packs of 10 exposures, and colour film will also be offered in double packs (20 pictures). 

The Leica SOFORT instant camera in a choice of white, orange and mint is scheduled to be available from November 2016, at a suggested retail price of £215 including VAT. 

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pablophotographer 8 1.3k 352
15 Sep 2016 10:05PM
Designed in Germany... translates to Manufactured in Japan?

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