Lensbabies, LLC, introduce The Original Lensbaby, a flexible camera lens that
creates a 'sweet spot' area of focus that photographers can move around the
image area by bending the flexible lens tubing. The Original Lensbaby brings
the imperfect Holga look to digital and film SLR photography, but with greater
versatility and new effects. While Lensbabies have broad appeal, the unique
imagery is particularly attractive to portrait, wedding, product, and fashion
The Original Lensbaby is available for sale now at
image created by a Lensbaby has a circular area of sharp focus. The photographer
can move that in-focus area by bending the flexible lens tubing in any direction.
The farther from this sharp area, the greater the blurring and prismatic color
distortions. Photographers can control the size of the sharp area and the overall
level of blur by using one of four aperture settings: f/2.8, f/4, f/5.6, and
"The beauty of these lenses is in their calculated imperfection,"
said Lensbabies founder and professional photographer Craig Strong. Strong
invented the Lensbaby in an effort to create a digital equivalent to his Holga
The Original Lensbaby combines several vintage camera technologies into a novel,
patent-pending combination. The shooter focuses a Lensbaby using the same general
principle used with a bellows camera - by moving the focusing collar in and
out with the fingertips. The photographer moves the 'sweet spot' of focus around
the picture plane by bending the glass optic out of a parallel position to the
image capture plane, like a tilt-shift lens. Finally, reminiscent of Waterhouse
stops, the photographer swaps apertures by removing one aperture ring and replacing
it with another. This operation takes less than 10 seconds.
The Original Lensbaby is easy to master. Most photographers get rewarding images
within a short practice period. Using a digital SLR, a photographer can take
experimental shots and get immediate feedback to hone in on the look they want.
While technologically rooted in photography's early history, The Original Lensbaby
addresses the creative needs of today's often completely digital photographer.
The Lensbaby creates tantalizing and gorgeous effects, but does the work in
the lens rather than the photographer later applying software filters to add
a creative look to their images.
"With a Lensbaby, you can do things you can't do in Photoshop,"
said Jerry Hart, a professional photographer. www.jhartphoto.com
Photographers have found that using a Lensbaby enhances their creativity by
giving them a fresh look and a new way to create interest within their photos.
"I love my Lensbaby! It gets me out of the box and allows me to capture
my images the way I feel them. I can selectively focus in, and highlight the
things I like in a composition," said Peggy Irelan, a professional
photographer from Colorado www.peggyirelan.com.
Creativity may be the decisive reason that most photographers add a Lensbaby
to their camera bag, but nostalgia is also a draw.
"A Lensbaby allows me to interpret a scene and gives me the ability
to go back in time and shoot digitally the way that Coburn and the other greats
did with the box cameras," said professional photographer Jerry Hart
Lensbabies, LLC is a Portland, Oregon based manufacturer and marketer of camera
lenses. Launched in 2004 by Craig Strong, a professional photographer, Lensbabies
sells its lenses through its website, www.lensbabies.com,
at tradeshows, and through select specialty photographic equipment retailers.