Loxley Colour is set to take the Focus show by storm with a massive stand and a pledge to help UK photographers make more profit in 2010.
Hot-on-the-heels of a £1 million investment in its new Dynamo Press online marketing solution, the innovative Glasgow-based prolab will debut two new album ranges and showcase an extensive array of pioneering products, including contemporary wall art and framing services.
Chris Kay, marketing manager said: “Any photographer with an eye on the road ahead and a serious ambition to drive his or her business forward after the worst recession in decades, must make a beeline for the M1 – that’s our stand number at the NEC show. We are ploughing more funds than ever before into our cutting edge marketing and presentation solutions for customers nationwide. We had a hugely successful trade show at the recent SWPP Convention in London and now we have a sharp focus on Focus with the largest stand we’ve ever had – 110 sq metres in total.”
The lab’s widely acclaimed Dynamo Press programme gives photographers the chance to create their own bespoke professional marketing collateral at a fraction of the cost of using design houses, according to Loxley Colour MD Ian Loxley.
He said: “At launch this initiative was a ‘UK first’ in the industry. Dynamo Press is a simple but extremely effective tool that puts professional marketing within the orbit of every serious photographer. It provides customers with all the flair of a professional design agency, for all their marketing collateral requirements - without the huge associated cost. We’ll have examples of all the Dynamo Press products on our M1 stand throughout the Focus Show.”