|Knowing how to look after her money means Jenny can keep creating images like this.
Jenny Brough may be young and new to the industry but, like everyone else, she's having to think about how and where she spends her money.
Are you having to think more creatively now?
"Yes, but not especially now, I've always worked hard at trying to be one step ahead of the competition."
Are there any ways to do your sort of work without so many costs?
"I grow a lot of the flowers I use myself, with a lot of help and advice from my local garden center. I find that's it's all about trying to find ways of helping each other out, if someone is able to help you then think of a way you can do them a favour back. Having friends help you out on shoots is a good way on saving a few extra pennies."
Customers are in the same situation too so are there any ways you can market yourself to persuade people it's still a good idea to spend money?
"I thought I was fussy before, but now I'm looking for really top quality in everything, perfect specimens rather than good ones, and top quality printing. Everyone's looking for value for their money now so I'm out to convince them that my work is just too good to miss."
|Backgrounds like this are cheap and easy to make.
People cut advertising to save money but by doing so they are not getting the exposure they once were and as such may end up with less customers. If you had to do this would you lose the advertising or make cuts somewhere else to keep your exposure?
"I would try my hardest not to make cuts in advertising as the less people that know about you the less likely you are to make money from you work."
Do you make anything yourself? Or have you in the past?
"Yes, I make my own backgrounds and reflectors, polyboard stands etc. I also seem to buy an awful lot of gaffa tape. At college I made my own lights, but they weren't that great."
Any final pieces of advice to keep photographers smiling?
"Things are going to get better. For those who do photography because they have a passion for it and it's not just a job for you then just remind yourself of that everyday."