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Morally Toxic Camera Bags Are Convention-Defying Yet Perfectly Practical Accessories For Photographer

Put your boring, traditional camera bag down as there's a new brand in town that's crushing conformity, embracing diversity and bucking trends.

|  Morally Toxic Wraith & Valkyrie Camera Bags in Advertorials and Promotions
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VALKYRIE EMER M 1806 | 1/80 sec | f/20.0 | 56.0 mm | ISO 64

A camera bag is an accessory a photographer can't really live without but the problem with them is, well, they're just a bit boring aren't they? Why should a camera bag look like a camera bag just because that's how it's been done before? When you start to think about it, it's a very good question and one that new brand Morally Toxic are answering with a stand against the establishment and a big step away from conformity. 


Who Are Morally Toxic?

VALKYRIE EMER M 2072 3 | 1/1250 sec | f/3.2 | 200.0 mm | ISO 320

Well, Morally Toxic is a culmination of ideas and innovation from the 3 Legged Thing founder, Danny Lenihan, who has spent the last 5-years developing the brand.

Morally, because they strive to achieve the highest standards while ensuring the working conditions in their partner factories are indicative of their values. Plus, Morally Toxic use cleverly designed tessellating patterns to minimise waste materials and any cut-offs are shredded then recycled. They also use the bare minimum plastic content and where possible, source recycled ocean plastics. 

Toxic, because Morally Toxic refuse to bow to the tired, unimaginative, corporate and dull products that have flooded the market for decades. Aesthetically, Morally Toxic challenges convention and embrace diversity. They want to make bags for photographers of all shapes, sizes, ages, genders, colours and cultures while still providing effortless workflow and innovative organisation for professional use. 

"This has been a long time coming, and it’s so exciting to launch another brand, eleven years after I brought 3 Legged Thing to the world," said Danny Lenihan, CEO and Founder of Morally Toxic and 3 Legged Thing. "I have much greater aspirations for Toxic, and we’re already working on an entire range of bags for hiking, gym, kit bags, fashion and any number of other bags that you see every day on the high street. I’ve spent five years working on the initial designs, honing and redesigning to optimise everything, from the aesthetics to the workflow, to security and protective innovations."


"We don't make bags that look like briefcases for bankers and lawyers," Morally Toxic. 


Introducing Wraith & Valkyrie Camera Bags 

Wraith & Valkyrie Camera Bags

The Morally Toxic brand brings together British design, coupled with a fusion of alien and reptilian design concepts that rip up the rule book and make a stand in a market that's saturated with corporate designs. If you want to show off your personality, this is the brand for you with the Wraith and Valkyrie camera bags offering practicality while still challenging the norm. 

Both camera bags are constructed from premium fabrics including Morally Toxic's own unique jacquard, which combines a vintage map of the company's home village, Stagsden, with a reptilian print. Due to the woven pattern, and the way the fabric is cut to tesselate, this means each bag will be unique.


"Premium Quality, Flawless Dynamics, Extraordinary Style, Minium Fuss & Maximum Impact," Morally Toxic. 


Valkyrie Backpacks Are Challenging The Norm 

VALKYRIE SAPP M 3064 5 | 1/640 sec | f/3.2 | 105.0 mm | ISO 100

The Valkyrie backpack is designed to meet the challenges of professional workflows whilst retaining a sense of style seldom seen in other camera bags.

Valkyrie is ideal for the pro or enthusiast photographer looking for the ultimate in organisation and comfort. Valkryie’s innovative features include Toxic’s water-resistant ‘Frog’ pocket that keeps any wet gear away from precious electronics and interior dividers with built-in pockets for superior organisation of camera equipment and accessories. With removable and customisable dividers photographers can shape the interior space to perfectly fit their gear as well.

Toxic’s Valkyrie backpack is available in Medium (20L) and Large (25L) sizes. With quality YKK standard or Aquaguard zippers on all compartments to keep gear secure, there’s even a secret stash pocket to stow money or a passport.


VALKYRIE SAPP M 2966 1 | 1/320 sec | f/5.6 | 42.0 mm | ISO 100

The Valkyrie backpack has a soft-touch protective padded pocket for laptop or tablet carry – up to 13” in the medium and up to 15” in the large bag, that keeps them separate from the main interior space.

Externally Valkyrie is built for comfort as the rear fascia features a 3-point, air-flow back support system, with cushioned lumbar and scapula pads, designed to allow air to flow freely, keeping users’ backs cool. The shoulder straps have been contoured to fit all body shapes and sizes, and feature thick, comfortable padding with air mesh. They feature both horizontal and vertical webbing, for the attachment of accessories. An adjustable chest strap adds security, and detachable padded waist straps are included for comfort and security on more challenging terrains.

Valkyrie can carry even more gear on the outside, with built-in tripod carry straps and retaining loop to hold the legs together when walking. All straps stow away when not needed. A roomy side pocket can carry a drinks bottle or small marsupial.


Valkyrie Backpack Features:

  • Constructed with tough fabrics that are treated to repel liquids
  • Padded main storage for camera gear with customisable dividers
  • Protective laptop/tablet sleeve separate to camera compartment
  • Unique “Frog” pocket for stowage of wet items, with collapsable divider, accessible from bag exterior to avoid contact with electronics
  • Clever storage inside and out with multiple pockets to keep all those little items organised and separated
  • Internal dividers with integrated pockets - ideal for cables, filters and lens cloths
  • Smart use of fabrics in its construction avoids waste
  • Detachable memory card wallet
  • Comfort padded rear fascia with 3-point air-flow back support to keep you cool on hikes
  • Contoured, padded, adjustable shoulder straps with accessory attachment webbing. With chest strap for added security
  • Detachable padded waist straps
  • Choice of two sizes and three colours
  • 5-year global warranty


Wraith Camera Messenger Bags - More Than Just A Camera Bag

WRAITH SAPP M 2569 2 | 1/800 sec | f/7.1 | 60.0 mm | ISO 400

The Wraith is a sleek camera messenger bag that is designed for the on-the-go photographer and drone pilot wanting quick access to kit while maintaining a seamless workflow.

Wraith’s innovative features include Toxic’s water-resistant ‘Frog’ pocket to keep any wet gear away from precious electronics and dividers with built-in pockets for optimum storage for cameras and accessories.

With removable dividers and clever internal and external storage, photographers get the freedom they need to create the perfect set-up for their gear.

The Wraith is available in Medium (15L) and Large (20L) sizes. The bag’s front flap protects the two organiser pockets, that have counterflow zips to prevent side access or theft and houses a hidden pocket for those valuable items like cash and passports.


WRAITH EMER M 2178 1 | 1/1600 sec | f/3.5 | 200.0 mm | ISO 320

At the rear of Wraith is the laptop pocket, with corner access YKK Aquaguard zipper. The rear panel also houses a luggage strap, for connecting to suitcases or roller bags. The side of the bag features a mesh pocket for a water bottle or flask.

The shoulder strap is made of woven nylon webbing, smooth and tactile, with easily adjustable length, and finished with a detachable shoulder pad, with air mesh and silicone grips. It has a choice of side or rear attachment points to enable use as a messenger or sling-style bag. All D-rings and hardware are Duralock nylon and designed to withstand the rigours of everyday professional use.

Wraith Messenger Bag Features:

  • Constructed with tough fabrics that are treated to repel liquids
  • Padded main storage for camera gear with movable dividers
  • Laptop pocket with two-side opening for easy access.
  • Unique “Frog” pocket for stowage of wet items, with collapsable divider, accessible from bag exterior to avoid contact with electronics
  • Dual front organiser pockets with inward access to prevent side access
  • Protective front flap with zipped access to tablet stowage
  • Secret pocket for cash and passport security
  • Internal dividers with integrated pockets - ideal for cables, filters and lens cloths
  • Stowage strap for connecting to roller-cases
  • Woven nylon adjustable shoulder strap with detachable padded shoulder strap, and dual strap attachment points for use messenger or sling style
  • Dual carry handle on top with connecting pad
  • Smart use of fabrics in its construction avoids waste
  • Choice of two sizes and three colours
  • 5-year global warranty


I Want A Morally Toxic Camera Bag, When Can I Buy One? 

All 1697 Copy | 1/80 sec | f/18.0 | 40.0 mm | ISO 64

The Valkyrie and Wraith, which come with a 5-year global warranty, are available in a choice of two sizes and three colours (Onyx, Emerald, and Sapphire) that go against the 'let's make everything black' ideology. You can pre-order your Valkyrie or Wraith today from where there's an introductory 20% discount available when users sign up to the Morally Toxic newsletter. Shipping begins 1 November 2021. 

Wraith has a suggested retail price of £169.99 (Medium) and £179.99 (Large) while Valkyrie has a suggested retail price of £259.99 (Medium) and £269.99 (Large).

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sherlob Plus
15 3.2k 131 United Kingdom
7 Oct 2021 5:16PM
I've had a bad day so this will sound like I'm getting my knickers in a twist over nothing, but there is enough "moral toxicity" around in society without naming a "trendy" bag range after it imho. I get the rationale given above for the name, but we interpret words in combination and not just in isolation. E.g. ass wipe.
JJGEE 16 8.0k 18 England
7 Oct 2021 6:45PM

Quote: A roomy side pocket can carry a drinks bottle or small marsupial.

Why would one want to carry a small marsupial in a side pocket ?

martin.w Plus
19 614 29 United Kingdom
8 Oct 2021 11:42AM
Curious claim, the backpacks shown worn by the people in the photos look EXACTLY like camera bags with a slightly fancy outer coating.....and I would never EVER buy a bag with the word TOXIC emblazoned on the front.

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