From the 22nd February to the 7th March, the National Geographic Store will be celebrating the Australian Outback in partnership with Tourism NT. Australia’s Northern Territory becomes the first destination to takeover the Regent Street Store with a range of exciting opportunities for visitors to London to explore Australia’s fantastic scenery and to learn about ancient indigenous cultures, including a photography exhibition of Kakadu National Park, exclusive indigenous art and a new series of travel packages to the Northern Territory, bookable in store.
The photographic collection will consist of 54 images depicting some of Northern Australia’s most beautiful landscapes, including dual World Heritage Listed Kakadu National Park, and highlighting its indigenous culture, six seasons, wildlife and its breathtaking landscapes. Taken by six highly acclaimed Australian photographers, including Ewen Bell, named 2007 Travel Photographer of the Year and Peter Eve, an authority on Indigenous cultures, the photographs will be displayed in the Store’s inspired ground floor gallery space.
The collection – put together exclusively for National Geographic Store - will be accompanied by four storyboards with in-depth information to illustrate, educate and inspire customers about the culture and history of this land, home to the world’s oldest continuous living culture - an indigenous population who celebrate more than 50,000 years of remarkable history.
Alongside this, customers can peruse indigenous art offerings – a highly sought after genre - from Maningrida in Arnhem Land, which will be on display in the windows of the store looking out onto Regent Street, with some selected pieces, available to purchase.
Commenting on the collaboration, Fleur Burrows, Tourism NT’s Marketing Manager – Niche, said “The unique environment of the store – the only shop in London that offers a space of this nature – lends itself perfectly to bring customers closer to the dramatic landscapes, diverse nature and spirituality on offer in the Northern Territory. Traditional retail environments do not allow us to do this.
“We are thrilled to be the first destination to collaborate with the National Geographic Store and we will demonstrate, through photographic and art displays, the sheer breadth of opportunities that this space offers and to give their customers a chance to discover Australia’s Real Outback,
” added Burrows.
Kakadu National Park is Australia’s largest national park, a three hour drive from the vibrant capital, Darwin. The neighbouring Arnhem Land is wholly Aboriginal-owned and home to breathtaking scenery as well as fascinating indigenous culture. Lying far from the beaten track, the region is particularly spellbinding with native wildlife and diverse landscapes – from the lush tropical north, with its lush wetlands and roaring waterfalls to the vast red deserts in the Red Centre – home to natural icon – Uluru (Ayers Rock).
Visitors inspired by the exhibition can talk to trained travel advisors at the National Geographic Store travel desk and book one of several journeys through Australia’s Northern Territory that have been designed especially for this event. If all that wasn’t enough temptation, fantastic video footage will be playing throughout the store showing the lily-covered billabongs, Aboriginal rock art galleries and other dynamic features of the red heartland.
Whether you are planning to travel to Australia’s Northern Territory or elsewhere, with over 120 years of experience in exploration and adventure, the National Geographic Store aims to inspire people to care about the planet. The products available in store are designed to bring out the explorer in everyone. From great technical clothing that will help you trek across the most extreme of environments, to top of the range photography equipment and technicians on hand in store to help you make the most of your camera. Not to mention all the best travel books and DVD’s for the less adventurous among us. Spanning three floors and with a cafe that offers pinchos from around the world the National Geographic Store is a voyage of discovery in itself. So it’s easy to see why it makes the ideal location for an exhibition which promises to be exciting and informative, and which invites us all to broaden our horizons.