Article by Emma Kay.
International photo-website leader SmugMug and pioneering Glasgow-based prolab Loxley Colour have teamed up to launch a ground breaking e-commerce solution for professional and serious amateur photographers across Europe.
The new deal offers a turnkey online business solution, enabling photographers at all skill levels to easily and cost-effectively showcase and profit from their work.
Co-founder and president of SmugMug, Chris MacAskill, thinks that the alliance will enable photographers to easily and quickly showcase, market, sell and deliver their work to their clients. He said: "Most photographers want to focus on their creativity. They are mainly time-poor and have little interest in the challenges of setting up and managing their online presence, or fulfilling orders for high quality prints. But they still want to capitalise on their creativity – and that is where SmugMug and Loxley Colour enter the frame."
Multi-award-winning Scottish portrait photographer Trevor Yerbury thinks that this alliance is exactly what the industry has been waiting for. He added: "Photographers need to concentrate on what they do best - capturing great moments. This new commercial partnership between two internationally acclaimed players means we can now simply upload our images; add our price lists and let SmugMug and Loxley Colour do the rest. We can still use our own custom domain, watermarks and logos. Plus, we can control the look and the feel of our website and Loxley then handles all the output requirements. It’s a perfect fit all round."
SmugMug Pro subscriptions start from around £13 a month or £94 a year – and the new service guarantees zero ads and spam, 365 days, a year customer support, easy SEO and site stats and unlimited photo and video uploads.
Ian Loxley, managing director at Loxley Colour added: "This partnership means that photographers will never again have to manually take and fulfil orders for high quality prints. This new ecommerce solution gives customers the ability to sell prints and digital downloads for their photo and video inventories."
For more information, visit the SmugMug and Loxley Colour website