Fujichrome Velvia 100F Professional (RPV100F) boasts the world's highest level
of colour saturation and colour fidelity in the ISO 100 speed class and will
join stablemate Velvia 50 (launched back in 1990), which will remain in the
The new higher speed Velvia employs the industry's first Multi-Colour Correction
Layer technology in a colour reversal film. It also features new coupler and
Velvia 100F's super-fine grain has an RMS granularity of 8, which is equivalent
to that of Provia 100F. The result is a film that is ideally suited to a wide
range of subjects which demand highly saturated colours and high image quality.
Commercial photographers should be particularly pleased with the results, allowing
them to achieve the vibrant colours they are used to from the original ISO 50
Velvia, but at twice the speed.
Graham Rutherford, Fujifilm's Director of Professional Imaging in the UK, endorses
Fujifilm's confidence in the silver halide film market: "Traditional film
has begun to take on a new credibility in the pro market. Many photographers
have now tried digital capture and have realised that there is far more to it
than meets the eye.
"Silver halide film has undergone many years of development and the launch
of Velvia 100F is a testimony to the advances film has made. The quality and
flexibility of such a film should convince many that 'real' film is here to
stay for many years to come."
Fujichrome Velvia 100F professional also has excellent push/pull capabilities
of up to one f-stop with minimal changes in colour balance and degradation and
even up to two f-stops, depending on the subject. It will be available in 35
mm, roll film and sheet sizes. A 5x4 inch QuickLoad version will also be available.