Commercial photographers in need of a more versatile option for creating their
signature "looks" now have it in a new, highly saturated fine-grain
colour negative film from Kodak Professional.
Kodak Professional Portra 400UC (Ultra Colour) Colour Negative Film - developed
with commercial, fashion, editorial, architecture, advertising and nature images
in mind - achieves the high-colour "pop" and low grain typically associated
with colour reversal films, while retaining the exceptional skin tones for which
Portra films are well known.
Portra 400UC film further establishes Kodak Professional as the pre-eminent
source for the broadest range of professional imaging solutions. It also supports
two key Kodak growth strategies: to simplify imaging, and to extend the uses
and the life of film as an imaging medium.
Best Colour Print Film for Commercial Photographer
The most recent member of Kodak Professional's family of popular Portra films
has generous exposure latitude that delivers fine grain and natural skin tones
even in challenging uncontrolled or mixed-illuminant environments - such as
runways or on location - where a tungsten film would be necessary. Kodak Professional
designed Portra 400UC film based on the knowledge that commercial photographers
establish themselves based on the originality and creativity of the "look"
they create in their images.
They most often require colour saturation, accuracy and "pop" in
their images, as well as low grain that doesn't force them to compromise natural
skin tones. Portra 400UC film delivers on all of those critical needs.
"Portra 400UC film offers these photographers another, a more versatile
option in their photography palette," said Clare Bruce, KPro's UK Marketing
Manager "While many photographers may not shoot at 400 speed for commercial
applications, the film's grain position of 160 should allay any concerns about
image quality. It's the best colour print film we make for the commercial photographer."
Portra 400UC film is excellent for scanning and easily integrates into digital
workflows. It provides robust detail for retouching, which is critical for the
commercial segment. Portra 400UC film also is versatile enough for use in portrait/wedding
photography environments that would benefit from ultra colour images, such as
in-studio portraiture or wedding candids.
As the newest member of Kodak Professional's family of Portra films - which
provide a variety of speeds and colour saturations to meet the needs of almost
any shooting situation - Portra 400UC film maintains the family hallmarks of
wide-exposure latitude, true skin tones and single-channel printing for delivering
Unified Film Emulsion
All Kodak Professional Portra colour negative films are based on Kodak's breakthrough
Unified Film Emulsion image science - to help ensure harmonious results from
film-to-film and shoot-to-shoot. Continued investment in film research and development
offers solid proof of Kodak's long-term commitment to the commercial film market.