Hasselblad is opening up its popular central London photographic studio to photographers using any camera brand.
The new move comes as the fully-equipped, 2000 sq. ft Hoxton Square N1 studio also changes its name to 'Hasselblad Pro Centre Studio'.
Explained Mark Witney, Hasselblad Marketing and Communications Supervisor: "We wanted to open up the world of Hasselblad, and the studio in particular, to Hasselblad camera owners and non-owners alike. Our owners still get a fully equipped studio and non-owners now have a great opportunity to book a central London studio space with the option to include a Hasselblad and Broncolor lighting as part of the booking.
Photographers can now hire the studio through the nearby Pro Centre at a very competitive rate of just £390 per day (ex VAT) and a Hasselblad-trained member of the Pro Centre staff will be on hand at the studio to help - as part of the studio booking."
He added: "There's an extra plus for customers too. Equipment hired from the Pro Centre will be delivered to and collected from the studio free of charge. Additionally, all Hasselblad and Broncolor rental equipment, when hired for use at the studio, will now be supplied at a 20% discount against the Pro Centre's regular rental price list."
The Pro Centre's 'Didgeridoo' digital production company will also be working closely with the new studio set-up, providing customers with digital operators, assistants and shoot support including backups, light retouching, styling and troubleshooting.
Visit the Hasselblad Pro Centre Studio
website for more information.