Following the successful Olympus PEN stop motion film from 2009, Olympus has launched a new stop motion film that was created with 1,350 photographs, 355 billboards, 23,000 nails and two PEN cameras. It can be viewed here
. The film took a 25-man team and a massive effort to produce the new Olympus PEN viral film.
The PEN Giant film tells a classic love story, but with two distinct differences. Firstly, it brings two billboard posters to life. The main character falls in love with a passing mermaid, leaps out of his poster and runs through the city in search of his dream girl. When he eventually finds her, he jumps into her poster. The second difference is the production technique – it was all filmed in stop motion, which meant two separate shootings. First, the team shot the actors, as they would appear on the individual billboards. Two weeks later they came back to Bucharest and stood the billboards up in the same streets where they had shot the actors. They took 8,887 stills and blended them together to make the film. The finished film comprises some 1,350 photographs and 355 billboards, each 3.56 metres high (taller than the average bus) and 2.52 metres wide. If you laid the billboards down end-to-end, they would form a line as long as 74 buses. The total area of all the billboards used in the ad is 3,140 square metres.
Two directors took charge of the PEN Giant film. Japanese artist Taijin Takeuchi was chosen for his stop motion expertise – he knows exactly how many still photos you need to create fluid movement. The second director, Peter Göltenboth, was responsible for the first PEN viral film and has vast experience of working with big production teams.
The team used an Olympus PEN to capture every single billboard at the first shooting and all but one shot at the second session. That photo had to be taken from a ten-metre high platform and they used the wireless remote capability of the Olympus E-30. For Jörn Fandrey, the viral film underlines the truth of the new campaign claim: Shooting great pictures has never been so easy. “While the testimonial part of the campaign shows that absolutely anyone can take great photographs with the PEN, this viral demonstrates just how good the pictures really are. The quality of PEN photos is so high, you can blow them up to the size of a billboard.”
The original Olympus PEN "Stop motion" film can be seen here