Above: Pictured together cementing the announcement with a handshake is Olympus UK's head of marketing, Mark Thackara, together with the 'BIG dog' himself.
Olympus UK have today announced that Damian McGillicuddy will be assuming the position of principal photographer and educator at Olympus UK - a key position previously filled by household names.
It is no secret that Olympus and Damian McGillicuddy have been working together very closely over the last 12 months, with their relationship beginning at Focus 2012 with the launch of the OM-D
. Since then, Damian has been working on Olympus UK’s behalf - testing their latest equipment, running courses and shooting imagery that Olympus have been using to advertise the OM-D.
Commenting on his new role, Damian said: "I am privileged and honoured to be taking over from such icons in the industry and will to do my very best to fill the big shoes left behind. I’ll certainly give it my all."
Olympus UK's head of marketing, Mark Thackara added: "The response to the OM-D and especially what Damian has been achieving with it has been tremendous. On top of that he leads by example and contributes endless energy to what we are trying to do."
Both Olympus and Damian have dropped some hints about what to expect in the next year from the new partnership and even though there were a few hints at a new incarnation of a very popular piece of equipment, kit is not the only focus of the next 12 months. Education will also play a big role on the agenda, with the announcement of a nation wide educational road-show, more "Wow" events, plus several other announcements to follow.
Olympus will be subsidising the cost of McGillicuddy’s workshops, making their educational content more accessible, plus the workshops are for all photographers not just those with Olympus kit. Commenting on the workshops, both parties said: "It's not about the kit - it's about a love of photography and a desire to refine your photographic ability."
To find out the latest news about the Olympus McGillicuddy partnership and new workshops, visit the Damian McGillicuddy