Endura, the new Process RA-4 Kodak Professional Paper family developed to last
up to 200 years without noticeable image fading, is now available to UK customers
on a stock turnover basis.
Said KPro's Mike Dolling; "We are very excited about the new Endura range
of papers and display materials.
Our customers can now buy high quality paper that will show no noticeable image
fading in typical home display situations for over 100 years - and 200 years
in the most common dark storage conditions. And equally importantly Kodak Professional
Portra , Supra and Ultra Endura papers will give photographers a very strong
selling advantage with customers - particularly wedding or portrait fine art
clients who want to keep their pictures in pristine condition for generations"
He added: "Our scientists have used new emulsion technology to create
a family of papers that can be used by optical printers but are also fully compatible
with all digital printers currently on the market. Radical dual layer coupler
blending technology produces excellent skin tone reproduction, colour accuracy
and improved colour saturation.
And labs can benefit from improved inventory control - now they only need stock
one paper for both their digital and optical printing requirements."
Kodak Professional Portra Endura paper replaces Kodak Professional Portra 111
Colour Negative Paper and Kodak Professional Supra Endura Paper replaces Kodak
Professional Supra 111 Colour Negative Paper . Ultra 111 Paper is replaced by
Kodak Professional Ultra Endura paper.
The new Portra Endura paper is a low contrast paper delivering natural flesh
tones and moderate colour saturation. Supra Endura is a moderate contrast paper
producing accurate flesh tones and more saturated colours for larger than life
results. Kodak Professional Ultra Endura paper is a high contrast photographic
paper delivering blacker blacks and whiter whites. Enhanced colour saturation
in this paper delivers bold colours.
New eye-catching Endura Metallic paper combines the image stability, colour
gamut and workflow optimization benefits of Portra, Supra and Ultra papers,
with Kodak Professional's renowned metallic look.
Endura Display Materials
New Kodak Professional Endura display materials represent the next generation
of media for large-format, commercial, trade show and backlit applications,
and include the features and benefits of the Endura family with regard to image
quality, process robustness and image stability. Endura Transparency Digital
and Optical Display Material, and Endura Clear Digital and Optical Display Materials
are built upon a technology platform that parallels the Endura papers.
Kodak Professional's Clare Bruce said "Each paper in the Endura family
supports an increased colour gamut that provides greater detail from highlights
to shadows and softer, smoother flesh tone reproduction. The increased colour
gamut also means photographers and their clients have a wider range of colours
and hues represented in their images. These new papers yield consistent image
quality, whether the image was captured on film or digitally.
She added: "Endura underlines our promise to develop products that simplify
imaging. This new family of long-lasting photographic papers and display materials
is based on a 'next generation' imaging technology platform that sets new standards
for image stability and robust processing."