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New Quick Shift Bounce Flash System From Sony

New Quick Shift Bounce Flash System From Sony - Sony introduces powerful, compact external flash for α cameras with Quick Shift Bounce.

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Portable Flash and Lighting


HVL-F43AM external flash

HVL-F43AM external flash Specifications:

Flash Coverage 24-105mm (15mm focal length covered with built-in wide panel)
Flash Control Pre-flash control, manual flash control selectable, direct through-the-lens (TTL) flash metering
Bounce Flash Click positions: up (30°/45°/60°/75°/90°/120°/150°); down (8°); right (30°/45°/60°/90°); left (30°/45°/60°/90°)
Recycling time (based on Sony measurement) Approx. 2.9 seconds (with alkaline battery)
Battery performance (based on Sony measurement) Approx. more than 200 flash cycles (with alkaline battery)
Power level switching 22 levels: (1/1, 1/2, 1/4, 1/8, 1/16, 1/32, 1/64, 1/128), 1/3 steps
Wireless Ratio Control Available to control by 3 groups when used with DSLR-A900/A850/A700
Compatible Shoe Auto-lock Accessory Shoe
Dimensions (WxHxD) Approx. 75 x 129 x 87 mm
Weight Approx. 340g (without batteries)
Power Source Four AA-size cells of the same type, either alkaline or Ni-MH

Ideal for everyday shooting as well as more serious shoots, the HVL-F43AM flash from Sony is compact, versatile and works with all A-mount cameras.

The Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between horizontal and vertical compositions. This maintains consistent shadow positions regardless of camera orientation, allowing easy creation of natural-looking ‘bounce’ effects. The Wireless Ratio Control makes it easy to select light emission ratios for up to three separate flash units*. This allows quick creation of sophisticated multi-point lighting effects without the need for complex professional equipment.

Flash power levels are switchable in 22 increments, from 1/1 through to 1/128 level in 1/3 steps. High output power is complemented by a quick 2.9 second (approx.) recycling time. Despite the flash’s extensive functions, the flash is easy to operate via the high-quality LCD screen and direction buttons.

α camera system accessories:

VCT-55LH bracket

The VCT-55LH is a versatile mounting bracket that offers space for mounting additional ISO cold shoe accessories. As well as using it with A-mount cameras, the bracket can also be used with E-mount cameras.

Soft Carrying Case LCS-AMB

The LCS-AMB soft carry case protects your A-mount camera and attached standard zoom lens while you’re travelling. Made from black polyester material, the case can be slung over a shoulder using the supplied strap, carried by the grab handle or attached to a belt. It also features handy pockets with space for up to two extra batteries, spare memory card and lens cap. This carrying case is not compatible with DSLR-A900/A850.

Lens Hood ALC-SH111

Compatible with DT 35mm F1.8 SAM and 85mm F2.8 SAM lenses, this round-profile hood shades from direct sunlight to prevent glare and lens flare.

For more information visit Sony.

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JackAllTog Plus
9 5.0k 58 United Kingdom
14 Apr 2011 2:32PM
GuideNumber = 43

•HVL-F43AM external flash with GN43, Quick Shift Bounce adjustment, wireless ratio control and dust/moisture resistant design

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