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New Samyang Feedback Channel, Plus New Samyang Lens Coming Soon

Samyang has a new feedback channel, and wants to hear from you. They have also given information on a new APS-C lens which is due to be released soon.

|  Samyang AF 24mm F1.8 FE in Interchangeable Lenses
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Samyang - Coming Soon

Samyang recently introduced the new Samyang AF 24mm f/1.8 FE lens, but have also said that a "second lens, for APS-C, will be launched on April 23rd" designed to be compact to match APS-C Sony A6xxx series cameras. You can experience the new AF 24mm f/1.8 FE lens with Samyang's interactive 3D Virtual Reality content, which can be found on the Samyang website.

Samyang has also launched a new feedback page, to hear from customers about products, in order for them to "consider new product development" - and they will be giving five winners $50 every Friday between April 23rd and May 14th.


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From Samyang: April 16th 2021, Seoul, South Korea - Korean optical manufacturer Samyang Optics has today opened a new ‘Purchase Feedback’ page on its website at:

This new channel will gather consumer feedback which will be monitored and considered in new product development. Samyang also recently introduced ‘3D VR’ digital content to enhance consumers' experience and released a teaser for another upcoming new lens, scheduled to be announced on April 23rd. The teaser suggests a compact APS-C lens for astrophotography with a new design for enhanced usability.

After launching its first autofocus lens in 2016, Samyang has consistently communicated with the global market, to find consumers' needs and provide solutions with new products and services in good time.


Samyang Feedback Page Event

New Purchase Feedback Channel for Product Development

As a main channel for gathering consumer feedback, Samyang has launched a ‘Global Product Feedback’ channel on its website:

It includes a questionnaire on product and purchase experience and collects feedback which will be reflected in future product development.

Yongwoo Kwon, Marketing Director of Samyang highlights that “The 'Focus Hold' button on the latest AF 24mm F1.8 FE is a good example to show how a feature is developed from customer feedback. The Channel will be a valuable source for Samyang to directly communicate with users”.

To celebrate its opening, Samyang will hold many online events during April and May. You can find more details on the global website:


Samsung 3D VR

Enhanced Digital Experience with Interactive 3D VR

In addition, Samyang is introducing interactive 3D Virtual Reality content for the latest AF 24mm F1.8 FE on its official website.

Mr. Kwon continued: “This 3D VR is a great tool to assist customers virtually in the pandemic era, where offline exhibitions and tradeshows are not available. It was also important that the content is interactive and playable, so consumers can interact with it”.

It allows users to have a digital experience of the product and understand new features such as the 'Focus Hold' button and 'Custom Switch' with a few clicks.


Wide Angle Lenses for Full Frame andAPS-C Camera Users

This April, Samyang will introduce two new lenses, both ideal for astrophotography, but one each for full-frame and APS-C sensor sizes. Samyang has launched many lenses geared toward full-frame cameras, due to the industry’s "Full Frame First, then APS-C" motto. However, Sony A6000 series users have constantly requested new lenses specifically designed for their more compact cameras.

“It was a tough choice to make”, said the Director; “since the majority of users are changing to full frame series. But it was important for Samyang to listen to customers and provide what they really want”.

Samyang decided to introduce wide angle lenses (for which they are masterful at), for both sensor sizes and with specific features. The first lens was already announced on April 9th: The AF 24mm F1.8 FE and the second lens, for APS-C, will be launched on April 23rd.


SAMYANG products are imported and distributed in the UK & Ireland by:Intro 2020 Ltd., Unit 1 Priors Way, Maidenhead, Berkshire SL6 2HP.Tel: 01628 674411. Detailed information about all Samyang photo and cinema products can also be found on the official UK & Ireland distributors' website:

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