Nikon UK is pleased to announce that it has secured brand presence in the latest music video from Girls Aloud, ‘Beautiful ‘Cause You Love Me’, launched today (Wednesday December 5th).
The white Nikon 1 J2 camera features predominantly in the music video as part of a product placement deal, and is used to capture images and self-portraits by the band members. The recent comeback of the group, in line with their 10th anniversary, has been a great success and has shown they continue to have a strong fan base.
Jeremy Gilbert, Group Marketing Manager at Nikon UK says: “We’re delighted to have secured the opportunity to showcase this model to the Girls Aloud fan base in the run up to Christmas and we’re confident that they will respond well to this placement.”
Chris Elrin, Commercial Director of Polydor Records said, “The Nikon 1 J2 was a fantastic fit for the Girls Aloud video, which we were able to work into the video treatment smoothly and effectively, and we’re really happy with the end result”
Read our review of the Nikon 1 J2 here
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for more information.