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Nikon aim to gain a 40% share of the digital SLR market by 2009

Nikon aim to gain a 40% share of the digital SLR market by 2009 - Nikon's new medium-term business plan details how they plan to increase spending on research and development to enable them to release highly distinctive new products.

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Nikon aim to gain a 40% share of the digital SLR market by 2009
So far there are no details of what Nikon may have up their sleeve, but in an excerpt from Nikon's medium-term business plan they state, "the digital SLR camera market is projected to continue on a growth track with competition intensifying. Under these circumstances, Nikon intends to boost profitability through the provision of highly distinctive products."

The success of the Nikon D70s, D200 and D2X cameras, sales of which are up over 23% this year, have helped Nikon strengthen their place in the market. They remain second only to Canon.

The entry of Sony into the digital SLR market could be Nikon's biggest obstacle in achieving this plan, although they dismiss any concerns.

"We will leverage to the maximum the know-how accumulated during our more than 50 years in the camera business," said Nikon President, Michio Kariya.

Nikon's main objectives include:
  • Maintaining their position in the digital SLR camera marketplace.
  • Adding more value to compact digital cameras.
  • Strengthening manufacturing competitiveness.
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Second only to Canon in market-share terms and yet Sony is the perceived threat. Interesting.

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If it comes down to how big your R&D budget is, they are going to be pushed to face down Sony - if Sony are serious.
keithh Plus
14 25.4k 33 Wallis And Futuna
They said this last year too...and the year before that...and the
Never mind Sony being an obstacle. They need to sort out their appalling supply problems first.
And I guess they've been second only to Canon for a number of years already!
IanA 14 3.0k 12 England
Who's to say that it is not Sony causing the supply problems?
There is no problem getting a D2Hs, the only camera Nikon make that doesn't have a sensor made by Sony!

What they need is an underused sensor manufacturer.

Now what was Foveon's address??

LOL!!! Ian!
Fuji are developing a number of processors, maybe they will let nikon borrow one!
IanA 14 3.0k 12 England
That is a possibility, considering Fuji have already borrowed Nikon's mount!

There's a thought...
With all the buy outs / take overs in the industry at the moment, this could be where Nikon are looking to strengthen their position.

Sony are going to be a major competitor for both Nikon and Canon. They aren't the world's biggest electronics manufacturer for nothing!

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