Nikon Celebrates Its Continuing Patronage Of The Open

Nikon today celebrates its long-running patronage of The Open, golf’s oldest international Major Championship, which takes places this year from 16 - 23 July 2017.

The 146th Open will this year be hosted at Royal Birkdale, widely accepted as one of the finest courses in England. The prestigious sporting event will see the world’s best golfers compete to win the iconic Claret Jug, first presented in 1873 and known as one of the most prestigious trophies in sport.

Nikon branding will be present during the championship and the Nikon 100th anniversary logo will be visible to celebrate Nikon reaching its 100th year in July.

For enthusiastic golfers looking to take their game to the next level, Nikon will be selling its latest laser rangefinders and binoculars through the official Open Shop, including the stylish and practical COOLSHOT 80, amongst others from the Nikon Sport Optics range. Spectators will be given the opportunity to try out the latest in Sport Optics technology at a special demonstration unit, where they will be able to get hands-on with the newest and best kit.

John Walshe, Managing Director at Nikon UK, comments: "Nikon is incredibly excited to be celebrating another year as Patron of The 146th Open and to be associated to such a prestigious event, working alongside some of the world’s top athletes and sports photographers. We are also celebrating an important anniversary this year, Nikon is turning 100 this month and we are thrilled to be revelling in the occasion at such an esteemed sporting event.

The Open plays host to world-class golfers and professional photographers, allowing them a platform to capture the event for a global audience. The Open continues to be Nikon’s most important global sponsorship and we look forward to maximising our brand presence at the event and seeing in our 100th year in style."