The Nikon CoolPix L10The Nikon CoolPix L11Press release:
Nikon is pleased to introduce three new L or “Life”
Series cameras to the award winning COOLPIX family. Designed with the
casual snap-shooter in mind, the Nikon COOLPIX L10 and
high-quality design and construction with user-friendly features at
affordable prices. All three cameras sport a sharp 3x optical
Zoom-Nikkor glass lens, a big, bright LCD and a lightweight,
ultra-portable body style. Additionally, each of the new L series
cameras boast impressive battery life, and a higher light sensitivity,
which makes it easy to produce better pictures in low light situations.
“Nikon's new L-series cameras represent an
exceptional value to the consumer, as they are full-featured,
easy-to-use and affordable,"
says Bill Giordano, General
Manager Marketing, COOLPIX for Nikon Inc. "With the
introduction of these L-Series cameras, Nikon is making it extremely
easy for consumers, who might be new to digital photography, to capture
great pictures easily, right out of the box."
Designed for the entry-level digital photographer, the L10 and L11
boast 5.0 megapixels and 6.0 megapixels respectively, allowing the
consumer to generate high-quality prints in a variety of sizes. Each
camera features a sharp 3x Zoom- Nikkor glass lens, ensuring creative
freedom and a high light sensitivity up to ISO800, which makes it easy
to produce better pictures in low light situations. Both cameras
feature large LCD monitors which facilitate the composition and sharing
of images; the L10's LCD measures 2.0 inches across while the L11 has a
2.4-inch LCD, ample dimensions for easily viewing and sharing images
with friends and family.
Memories Made Easy
In addition to the camera-specific features listed above, Nikon has
incorporated user-friendly Imaging Innovations into the entire line of
COOLPIX cameras, designed to ease the picture-taking process for the
consumer. These can be easily located in the menu systems of the L10
and L11. These technologies, dubbed “Nikon In-Camera
- In-Camera Red-Eye Fix: automatically detects and corrects
red eye, a
common condition that occurs in flash photography.
- Face-Priority AF: automatically finds and focuses on a
within the frame, providing sharp focus to produce clear, crisp
portraits wherever the subject is positioned in the frame.
- D-Lighting: in playback mode, the user selects and creates
a copy of
images with excessive backlight or insufficient flash illumination,
adding light and detail where necessary.
Additionally, the L Series cameras include handy features such as scene
modes, which set the camera for optimum performance in a variety of
shooting locations, and a TV Quality Movie Mode for recording video
The COOLPIX L10 and L11 feature a sleek, stylish finish and a curved
grip that contributes to both design elegance and shooting stability.
Adding to the cameras’ convenient portability, all of
L-series models are AA-size battery and SDHC memory card compatible,
with 7Mb of internal memory for the L10 and L12. Each camera is
packaged with a complimentary copy of Nikon’s PictureProject
Software, which makes it a snap to transfer, organize, edit, and share
photos with family and friends.
- Effective pixels: L11: 6.0 million L10: 5.0 million
Lens: 3x Zoom-Nikkor; 6.2-18.6mm (37.5-112.5mm equiv.); f/2.8-5.2; 6
elements in 5 groups
- Focus range: 40cm to infinity
- Macro mode: 15cm
- Monitor: L11: 2.4", 115,000-dot, TFT LCD. L10: 2.0",
- Storage media: Internal memory approx. 7Mb, SD
- Movie: With sound: TV movie (640*480) at 30fps/15fps
- ISO sensitivity: ISO64-800
- Built-in flash: Range: Wide-angle approx. 0.4-3.0m,