TV Travel Shop is the market leader in its field and
is received in 9.2 million UK homes. They claim to have received 1.5 million
calls last year.
Nikon branding will be very much in evidence with idents
which will run throughout the day. There will be competitions to win Nikon
cameras and binoculars on the TV Travel Show website.
There will be one prize each week and during the month, viewers will have the
chance to win one of two F65, a Coolpix 880 or a Lite Touch Zoom 120 ED compact
camera with a pair of 9x25 Travelite V compact binoculars.
The sponsorship starts on July 9.