Nikon is delighted to announce that it has been awarded the ‘Best Photography Brand 2015’ trophy at this year’s prestigious Which? Awards.
Which? is the largest independent consumer group in Europe with over 1 million members and supporters. Which? provides trusted independent information that empowers consumers and encourages demand for the best goods and services. The team at Which? have been evaluating the products and services offered by brands for almost 60 years. Each year they select and publicly recognise those companies that are consistently focussed on the needs of their customers.
Nikon won the Award as during Which? testing over the last year, the brand’s digital and DSLR cameras have been top-scoring. Which? also highlighted that when it comes to Best Buy cameras, Nikon takes some beating.
Peter Vicary-Smith, Which? Group Chief Executive commented: “A Which? Award is our way of recognising the businesses that share our ideals and offer products and services that improve their customers’ lives."
He adds: "Good businesses can truly be consumer champions. By treating customers fairly, businesses will be rewarded for their efforts with more confident consumers helping to drive growth in the economy.”
John Walshe, Managing Director at Nikon UK says: “To win the Which? Best Photography Brand award is a tremendous reflection on the performance and reliability of Nikon products and the service we provide to our customers. We are absolutely delighted to be recognised by Which? and to have achieved 9 Best Buys and to be in the top spot for appliance reliability ratings too.”