celebrate the availability of their latest imaging phone, the Nokia 7610, by
announcing a pioneering collaboration with an iconic British fashion photographer.
Rankin has used Nokias most advanced camera handset to craft six enchanting
photographs accompanied by 60 inspiration shots, inspired by the legendary Cottingley
The magical Cottingley fairy images, created by schoolgirls Frances Griffiths
and Elsie Wright, have fascinated and mystified the world for nearly 90 years.
Now, retraining his eye from fashion to fairy tale, Rankin has re-created these
historic photographs with a modern twist using the latest technology from Nokia.
Boasting an integrated megapixel camera with 4 x digital zoom, and a large
color display, the Nokia 7610 phone allowed Rankin to capture the spellbinding
story behind his exhibition photographs. Whether shooting location ideas, recording
flashes of inspiration or simply cataloguing each step of the ambitious project,
the new handset was always with him.
explains: Ive always been captivated by the Cottingley fairy
photographs and have harboured a secret ambition to give them a modern day reworking!
I draw inspiration for my work from the environment around me and being able
to capture my ideas in vivid detail, using the Nokia 7610 - no matter where
or when they happen - is priceless. It also allows me to instantly share my
ideas with the rest of the team.
Pekka Rantala, Senior Vice President at Multimedia Marketing, Nokia, added:
Our collaboration with Rankin showcases - for the first time - how a camera
phone can be used to support and enhance a photographers creative process
by allowing him or her to instantly capture and share visual notes. It highlights
one of the many ways that camera phones can enrich our lives, whether it is
about unleashing our creativity, enabling spontaneity or recalling past experiences.
Packed with the latest mobile phone technology, the sleek and stylish Nokia
7610 is a must-have phone forcreative types. The megapixel camera allows you
to capture inspiration on the move, while the state-of-the-art connectivity
options mean you can instantly share your images with friends and colleagues
and print directly from the phone. In addition, the integrated video recorder
allows you to capture up to ten minutes of video footage and edit it into a
personal video vignette.
RANKINS CAMERA PHONE TIPS
1 To capture the sharpest possible image, hold the Nokia 7610 as still
as you can -
especially when using the night mode function as the exposure is longer.
2 There is a slight time delay between what you see on the screen and
of the image. Therefore, if your subject (or you) is moving take the shot just
before the subject comes into the frame.
3 Direct light or bright reflections into the phone's lens will cause
solarisation (a black spot on the digital file), which can be used to your
advantagehave some fun and play around with it!
4 The camera takes a short while to adjust to the lighting conditions.
you can still shoot at this time and can create some interesting effects with
colour and light.
5 If you want to zoom into an image but keep it sharp, shoot without
mode on. You can then zoom in afterwards on the phone or once the image has