"Whoever said it was an Ad? It was just a day in the sun and a nice lunch with some friends (Kelly had a burger and chips). And for that matter, who said what type of camera it was? Or even if it was a new one at all? (Although it does feature a rather stylish strap)."
What ePHOTOzine have said is that Olympus are planning an event with them that might be in Bruges of all places. They are being a little coy with details right now but the idea will be for people to get a chance to try out some new kit before it hits the stores. No doubt we will hear more about it soon.