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Olympus Launch Dot Sight SP-100EE 50x Super Zoom

Olympus Launch Dot Sight SP-100EE 50x Super Zoom - Olympus has launched the world's first dot sight camera with 50x optical zoom.

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Olympus Stylus SP100EE in Digital Cameras

SP 100EE Front
Olympus has announced the launch of the Stylus SP-100EE, which is the world's first dot sight camera. 

Olympus say the dot sight works in tandem with their newly developed 50x optical zoom lens to enable easy high power zooming and object capture. The dot sight is built in and pops up instantaneously for shooting. 

The 50x optical zoom becomes 100x zoom at super resolution, giving the camera amazing reach. It features a 16 megapixel BSI CMOS sensor, TruePic VII image engine, and 7.1 fps sequential shooting. 

Key Features

  • 16 megapixel backlit CMOS sensor
  • 50x optical zoom lens, 24-1200mm equivalent, f/2.9-6.5
  • Lens-shift image stabilisation
  • 3inch, 460k dot screen
  • Electronic viewfinder (EVF), 920k dots
  • Dot-sight framing assist
  • Full HD video, 60p
  • Focus limit button
  • Fast AF auto-focus system
  • 1cm macro mode
  • Art filters
The Olympus Stylus SP-100EE will be available from March 2014 for £349.99. 

SP 100EE Back Viewfinder Image

From Olympus: The SP-100EE – taking you closer to your subject

The 24-1200mm (35mm equivalent) Ultra Zoom lens positively invites the user to explore its full potential (50x optical zoom, or 100x at Super Resolution Zoom). Those action sports shots you’ve always dreamt of taking? Wildlife spotting in incredible detail? Capturing planes as they land or take off? It’s all here, waiting to be discovered, along with Super Macro Mode for subjects as close as 1 cm away from the lens. 

Great looks, superb handling

Eschewing the curved lines and surfaces often favoured when designers focus on handling, the DSLR-oriented looks of the SP-100EE embrace distinctive straight lines for sharp, edgy styling, whilst also offering improved grip performance. The elastomer material of the grip combines softness with a rough, non-slip pebbled texture.
SP 100EE Top Lens In

Packed with technology

The dot sight on the SP-100EE is a world first, and ideal when shooting with distant or moving subjects, since it functions as framing assist and takes the hard work out of keeping a moving object in focus throughout shooting. iHS technologies enable you to capture the shots you want irrespective of the conditions (max. ISO 6400), while using an optional FlashAir card (with wireless LAN function) allows you to connect the camera to a Wi-Fi enabled smartphone or PC and view or import images from the FlashAir card. The camera can also shoot smooth 60p Full HD movies.

Photography with style and intelligence

The SP-100EE comes with a selection of Art Filters, allowing the user to get creative. To make the most of the camera’s ultra zoom capability, a lens shift image stabilization mechanism significantly reduces camera shake. Shooting in dark locations is further enhanced by the performance of the bright lens. And the camera's 16 Megapixel BSI CMOS sensor combines with the next-generation TruePic VII processor to get the very best out of its high-performance optics.

For more information, take a look at the Olympus website

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Photographs taken using the Olympus Stylus SP100EE

Winter Scene XIXUrban Scene CIUrban Scene XCVIIIUrban Scene XCVIIUrban Scene XCVIUrban Scene XCVJekaToma Zdravkovic TributeBridgeThe lady on the parkShadows of the city IIIShadows of the city IIspring morningDirectionsThe woman and the crow


dannyr 8 46 United Kingdom
29 Jan 2014 9:41AM
Well thats diffrent! Will they make a dot sight for the Pen range too?

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sasan 4 36 England
29 Jan 2014 11:55AM
Too many of those! U can see many 50x zoom in Superzoom class & we don't have a new work.If a little bigger sensor like fuji hs50 & then use 50X zoom with zoom ring & articulating LCD it was perfect.I don't need anything elseBlushAm I High expectations؟
29 Jan 2014 10:37PM
lets see some images. i agree with sasan we need bigger sensors not more zoom
mikesavage 15 299 2 England
30 Jan 2014 2:19AM
Maybe I'm missing something, but I just don't see the point of the dot sight when you've got an EVF and a screen...
ChrisJD 7 100 Scotland
30 Jan 2014 9:27PM
I'm thinking "Gimmick".... trying to make their product stand out from an oversaturated market. Could be an excellent camera though. But will a dot sight system make it better? Bring on the review!
31 Jan 2014 5:38PM
i think you can reaquire the target if you lose it a little quicker at a high zoom with the dot. you can with a firearm, just saying

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