Olympus has launched the PEN art edition, available exclusively at Harrods.
By twinning a stunning high-end camera with an effortlessly cool custom painted white Vespa, this project sumptuously succeeds in being a true ‘one off’. It’s a uniquely collectable first collaboration between urban artist Susie ‘Suzko’ Lowe and fashion photographer Jay McLaughlin. It’s also the first ever – and therefore highly prized – Olympus Art Edition available exclusively through Harrods Technology.
The Art Edition has its origins in presenting the power and portability of the PEN system in a new way. The scooter is in effect a revved up case on wheels – the ultimate paparazzo companion while the camera kit includes two powerful new PEN E-P5 bodies and all the premium fast prime lenses in the Olympus micro system.
To give the kit a unique twist, no two will be the same. Each will be a one off lovingly painted on and illustrated by hand by urban artist Lowe in a design flowing through the scooter, helmet and camera.
The fact that Suzko is an urban artist goes hand in hand with street art and street photography, a favourite style of McLaughlin and also a genre of photography for which the Olympus PEN range is ideally suited. Jay has documented the whole customisation process of the first Art Edition Kit for a limited edition perfect bound catalogue available on request in store.
Another perk of the Art Edition is that it qualifies the owner for a photographic training session with Jay who will explain the finer points of the system and give some photographic technique advice.
Via the Olympus Art Edition the E-P5 has become the ultimate portable camera kit complete with personal tuition and the ultimate ‘case’ – a custom painted Vespa scooter for the street photographer who likes to travel light.
The PEN art edition kit will be available for £16,000 from Thursday 8 August 2013 - exclusively at Harrods Technology.