Daniel Bell reviews the Olympus VR-310, a compact, budget high-zoom digital camera.
| Olympus VR-310 in Compact Cameras
Handling
Performance
Verdict
Specification

The Olympus VR-310 is a slim high-zoom compact camera, launched in January 2011 with an RRP of £129.99, available in silver, black, red and purple. With the price now having fallen to £107.99, Daniel Bell investigates whether the camera is quite the bargain it seems...

Olympus VR-310: Features
The VR-310 has a wide 10x optical zoom lens, which is a 35mm equivalent of 24 - 240mm. Along with its 14 megapixel sensor, it is armed with Dual Image Stabilisation to guard against camera shake to eliminate blur.Intelligent Auto Mode sets the camera settings automatically, selecting from the 5 most commonly used scenes. The scene modes available include: Portrait, Landscape, Night Scene, Night Portrait, Sport, Indoor, Candle, Self Portrait, Sunset, Fireworks, Cuisine, Text, Beach & Snow and Pet. For added creativity there are also a range of Magic Filters. There are: Pop Art, Pin Hole, Fish Eye, Drawing, Soft Focus, Punk and Sparkle.
The Olympus VR-310 shoots videos in 720p HD, with a maximum file size of 2Gb.

Key Features
- 10x optical zoom (35mm equiv: 24-240mm)
- Dual Image Stabilisation
- 720p HD Movies
- 14 megapixel sensor
- 3.0 inch 230,400 dot colour LCD screen
- ISO80 - 1600
- Intelligent Auto Mode
- Advanced Face Detection
- AF Tracking
- Magic Filters

Olympus VR-310: Handling
The camera feels solid and although made of plastic, doesn't feel cheap and is remarkably small considering it has a 10x optical zoom lens. The buttons are well laid out and very easy to press, with the cameras menus clear and simple to navigate. There is a dedicated button which takes you straight to video recording and a help button which can be held down when accessing the menus to aid you if there is anything you don't understand. On the rear of the camera is a 3 inch LCD which is easily viewed in all lighting conditions.Using continuous mode, the camera shots at 0.6fps. The camera also has two more continuous shooting modes - High Speed 1 and High Speed 2. High Speed 2 yields the highest rate, in testing it was capable of 7.5fps, but at a maximum of 3 megapixels and shoots at a higher ISO than High Speed 1, which managed 2.9fps, also at 3 megapixels.

Olympus VR-310: Performance
Pictures taken by the VR-310 are generally well exposed with good colour reproduction. At its widest, images retained more detail towards the centre of the images, with the corners looking very blurred. In the wide-angle image below there is a hint of purple fringing, but nothing too drastic. When using the full optical zoom, detail appears to be consistent throughout. With a minimum focus distance of just 1cm, the camera takes excellent macro images when in Super Macro mode.Sadly noise is evident in images even at ISO80 and is clearly worse at ISO100. Noise continues to increase quite aggressively through ISO200 and ISO400. ISO800 and ISO1600 produces images which are going to best for small size prints or for sharing on the web.
Below are examples using some of the scene modes available.
Under our incandescent studio lights, auto white-balance has struggled a touch, with the incandescent preset giving a much more pleasant picture. When switching to the fluorescent lights, auto white-balance takes the better shot, rather than using the fluorescent preset.
Below are examples using each of the seven Magic Filters available.
Video Mode
The VR-310 records videos at 720p HD and 640 x 480, both at 30fps with no time limit, although file size is limited to 2Gb. You can use optical zoom when shooting videos, but without sound, although digital zoom can be used with sound.Value For Money
The Olympus VR-310 is available for £107.99. If you are looking for a 10x optical zoom camera there are plenty of options dependent on your budget. Cheaper than the VR-310, the Pentax Optio RZ10, also with a 14 megapixel sensor, costs £93.99. If you have a bigger budget to spend, the Samsung PL210 is available for around £148 and Fuji FinePix T200 cost £124.99, all with 14 megapixel sensors.The Sony Cyber-shot H70 also has a 10x optical zoom lens, 16.1 megapixel sensor and costs £178.99. The Canon Digital IXUS 1000 HS is a premium compact with 10x optical zoom lens, 10 megapixel sensor and costs £256.99.
Other cameras to consider... with even more zoom are the Canon PowerShot SX130 IS with 12x optical zoom, 12.1 megapixel sensor and costs £138.99. The Panasonic Lumix DMC-TZ8 has a 12x optical zoom lens, 12.1 megapixel sensor and costs £169.99. Lastly, the Canon PowerShot SX220 HS has a 14x optical zoom lens, 12.1 megapixel sensor and costs £220.99.
Olympus VR-310: Verdict
The VR-310 is a compact 10x zoom optical camera, capable of taking pictures which are perfectly acceptable when considering the price it is available for. If you are on a budget and would like a point and shoot with more zoom than you normally find on a camera at this price then you can't go wrong with the VR-310.Olympus VR-310: Pros



Olympus VR-310: Cons


FEATURES | ![]() |
HANDLING | ![]() |
PERFORMANCE | ![]() |
VALUE FOR MONEY | ![]() |
OVERALL | ![]() |
Olympus VR-310: Specification
Price | £107.99 |
Contact | www.olympus.co.uk |
Optical zoom | 10x optical zoom, 4.2 - 42mm (35mm equiv: 24 - 240mm), f/3.0 - 5.7 |
Resolution | 14.0 megapixel |
Sensor size | 1/2.3 inch |
Sensor type | CCD |
Max image size | 4288 x 3216 |
Aspect ratio | 4:3 |
Focusing system | TTL iESP auto focus with contrast detection |
Focus points | iESP, Face Detection AF, Spot, AF Tracking |
Focus distance | 1cm |
File types | JPEG, AVI Motion JPEG, WAV |
ISO sensitivity | ISO80 - 1600 |
Metering system | ESP light metering |
Metering types | i-Auto, Programme automatic, Scene Modes, Magic Filter, Panorama, Movie |
Exposure compensation | +/- 2 EV / 1/3 steps |
Shutter speed range | 4 - 1/2000 sec |
Image stabilisation | Dual Image Stabilisation |
Movie mode | 720p HD |
Monitor | 3 inch TFT LCD screen |
Media type | SD, SDHC Memory Card |
Interface | USB 2.0 & AV Cable |
Power | LI-42B Lithium-Ion Battery |
Box Contents | LI-42B Lithium-Ion Battery F-2AC AC Adapter CB-USB7 USB Cable CB-AVC5 AV cable Handstrap World Wide Warranty Card Instruction Manual Image Management Software |
Size | 100.6 x 58.2 x 28.5mm |
Weight | 158g (including battery and memory card) |
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