Nikon is pleased to announce that it will be supporting The Open Golf Championship once again as a patron of the prestigious event. The Championship takes place this year at Royal Birkdale, Lancashire, voted the best course in Britain and is amongst the best in the world, from 17th - 20th July 2008.
The Open Golf Championship is Nikon's most significant worldwide sponsorship, having been a patron of the event since 1993. Last year Nikon committed to a five year deal, seeing its patronage extend until 2012 and ensuring a prominent brand presence at the event. The support has recently been heightened by activity with talkSPORT radio, with Nikon as the station's official golf partner for the remainder of the golfing season.
Jeremy Gilbert, Group Marketing Manager, Nikon UK says: "Nikon's patronage of The Open Golf Championship continues to be central to our sponsorship activity, effectively enhancing our brand message across the Nikon range. We are looking forward to this year's event and maximising our position over the coming years."
Visitors to the course should look out for Nikon's retail unit in the Tented Village where they will be able to check out the latest in innovative consumer technology with the new COOLPIX range which is currently being advertised on TV! The new range of laser rangefinders, including the 350G, will also be on display and can be purchased on the day. Here, Nikon will also be hosting the ‘National Longest Drive Competition' for charity. Those wanting to practice their swing and be in with a chance of winning a COOLPIX camera can come and take a shot, with proceeds going to the Princess Alice Hospice.
A dedicated photography service depot will be on site for professional photographers. Visitors should also look out for the team of Nikon photographers who will be capturing The Open experience in pictures as souvenirs for visitors, which can be downloaded for free from www.nikonopengolf.co.uk after the event.