P&O Cruises has offered one visitor to its website the opportunity to have their image as the backdrop to the homepage of www.pocruises.co.uk
for one week.
The website is at the cutting edge of online technology and has recently undergone a complete redesign, to become even easier for prospective travellers to use. A feature of the site is strong photography throughout, enhancing the user experience and also giving a taste of the many exotic destinations visited by the six ships in the fleet.
The photo competition was launched in conjunction with the redesign and ran from the end of May through to 31 July. More than 500 people entered and the winning photograph comes from Mr Andrew Sassoli-Walker, of Hythe, Hampshire. His perfectly composed picture is of Arcadia surrounded by fireworks in her naming ceremony in 2005. The photograph was taken from the popular vantage point of Mayflower Park in Southampton, and the camera used was a compact Canon IXUS.
A natural photographer, Mr Sassoli-Walker has had photographs featured in local press and also recently had an image published in Carol Thatcher’s book on the history of QEII. The picture will be displayed on the home page, with a credit to Mr Sassoli-Walker, from Friday 22 August until Friday 29 August 2008, and will be viewed around 90,000 times during this time.
Runner up pictures include landscapes from Milford Sound, Olden and Kristiansand in Norway, and the Sydney Opera House. 10 photographs will be displayed on www.pocruises.co.uk in a runner up gallery.
Philip Price, head of brand marketing, P&O Cruises, said:"We have been delighted by the number of entries to this competition and will be proud to display Mr Sassoli-Walker’s image on our homepage. We have found that the new look website has been very successful in encouraging new visitors to the site. In a time when online social networking is an important part of people’s day to day lives, we are pleased that the competition was so effective in encouraging our visitors to interact with us.
"In the first four weeks of going live we had some impressive statistics. We had 426,500 visits, had increased traffic through search engines by 18% and reduced bounce rates by 25%. We have more than 6,000 members regularly using our forum and on average someone starts to view a ships webcam every 5 seconds.
Key features of the site include virtual ship tours, destination images, web cams, interactive Google maps and the benefit of up to date pricing and availability.
For more information and to view the winning photograph, visit the P&O website